Film producer Peter Gird has teamed up with creative entrepreneur Jason Xenopoulos (also the founder of new media agency, Mass Hysteria ) to launch the “next generation” production company, 2.0, in order to meet the needs of a rapidly changing media industry and become a one-of-a-kind production partner to both advertising agencies and clients. Says Gird, “By combining knowledge of both the advertising and entertainment industries and supporting it with competencies in traditional as well as new media, 2.0 is designed to offer agencies and clients a full-spectrum production solution capable of delivering on all their content needs - from traditional TV commercials to innovative new forms of branded entertainment, from television shows and feature films to viral videos and interactive games.”

[4 Aug 2008 11:27]

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