"Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink." Leo Burnett
"Advertising is the life of trade." Calvin Coolidge
"What really decides consumers to buy or not to buy is the content of your advertising, not its form." David Ogilvy
"The strongest principle of growth lies in human choice." George Eliot
"Many of life's failures are people who did not realise how close they were to success when they gave up." Thomas A. Edison
"A clear vision, backed by definite plans, gives you a tremendous feeling of confidence and personal power." Brian Tracy
"You can have the best product or service in the world, but if people don't buy - it's worthless. So in reality it doesn't matter how wonderful your new product or service is. The real question is - will they buy it?" Noel Peebles
"The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it." Sergio Zyman
"If you can imagine it, you can achieve it; if you can dream it, you can become it." William Arthur Ward
"Success is the sum of small efforts, repeated day in and day out." Robert Collier
"Learn from yesterday, live for today, hope for tomorrow." Albert Einstein
"It is better to have it and not need it than to need it and not have it." Gerard Patrick Roeling
"Knowledge is of no value unless you put it into practice." Anton Chekhov
"Knowing is not enough; we must apply. Willing is not enough; we must do." Johann Wolfgang von Goethe
"The best way to predict the future is to create it." Peter Drucker
"You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place." David Ogilvy
"Every advertisement should be thought of as a contribution to the complex symbol which is the brand image." David Ogilvy
"If you don't believe in your product, or if you're not consistent and regular in the way you promote it, the odds of succeeding go way down. The primary function of the marketing plan is to ensure that you have the resources and the wherewithal to do what it takes to make your product work." Jay Levinson
"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." Peter F. Drucker
"Education is a progressive discovery of our own ignorance." Will Durant
"I find that the harder I work, the more luck I seem to have." Thomas Jefferson
"Pleasure in the job puts perfection in the work." Aristotle
"It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them." Steve Jobs
"Every object, every being,
is a jar full of delight." Jalal Uddin Rumi
"You must know all there is to know in your particular field and keep on the alert for new knowledge. The least difference in knowledge between you and another man may spell his success and your failure." Henry Ford
"Small opportunities are often the beginning of great enterprises." Demosthenes
"We must eat to live, and not live to eat." Henry Fielding
"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." Peter F. Drucker
"People working together in a strong community with a shared goal and a common purpose can make the impossible possible." Tom Vilsack
"Knowledge speaks, but wisdom listens." Jimi Hendrix
Want to participate in our online survey for the PONGOLA DAM?
At the end of October 2008, two respondents to this survey will be randomly selected to receive a two night stay for two people sharing at one of the lodges on the dam. The names of the recipients will be posted on this site.