Employee engagement specialists Actuate have introduced two new services to their range of offerings: newsletters and training. 15 Jul 2009 Read more >>

An in-depth understanding of the target market and a keen sense of the issues relevant to staff members have seen Actuate's internal marketing campaign promoting a medical aid scheme for a major retailer deliver results which are not to be sneezed at. 26 Jun 2009 Read more >>

Actuate's collaboration with independent business financier, Fintech, has yielded real results as seen in the latest Deloitte ‘Best Companies To Work For' survey. 18 Mar 2009 Read more >>

Terri Brown, partner and strategic director of internal marketing company Actuate, has been recognised for her pioneering work in the communications field, named as the overall winner in CEO Magazine's ‘Most Influential Women in Business & Government Awards' in the Communications category. 4 Sep 2008 Read more >>

When it comes to brand congruency, one of the biggest challenges businesses face is how to get employees to live out what the brand promises in its adverts and external marketing campaigns. Undoubtedly, the key to this lies in effective internal communication that brings about particular behaviours in employees that actively reflect and live out the brand promise. 16 May 2008 Read more >>

In a rapidly evolving communications sector, the lines that define the role of the communications consultant need to become increasingly blurred. 31 Mar 2008 Read more >>

You're unlikely to see an advert for super lustrous lipstick in Men's Health or John Deere tractors in Cosmo. This is because advertising space is pretty expensive and savvy marketers like to fish where the fish are biting – they pay for the space and want to make sure that they're speaking to the right people. 26 Mar 2008 Read more >>

Imagine going home every night and watching the same TV channel, with the exact same ads played during the ad breaks. Imagine driving to work and hearing the same ads on the radio, seeing the same ads every time you go to the movies, and driving past the exact same billboards as yesterday and the day before. A sort of ‘Ground Ad Day' if you will, with the same messages repeated every day... How long would you watch, or listen, before you decided to tune out? 25 Jan 2008 Read more >>

Creativity will soon be the last commodity. With the advancements in technology and virtual intelligence, creative thought will be one of the only things that can't be mass produced by machines. 29 Nov 2007 Read more >>

Values are the new buzzwords of the business world – all over the country, companies are hanging out values banners, clapping their hands and beating their drums. Well here's a radical thought – stop communicating your company's values to your employees, and do it immediately. It's not working – you're just wasting money. 31 Oct 2007 Read more >>

eBucks employees were recently treated to a day of overwhelming choice as their every individual whim was catered for. For one day, wherever they turned, they experienced “the reward of choice” for themselves. 19 Sep 2007 Read more >>

International research shows that over 80% of new employees become de-motivated within six months. While no similar figures exist locally, we can safely assume that the picture is similar in SA. Harvard Management Update mentions three key goals common to people who work for your company: Equity, Achievement and Camaraderie. People need to have a purpose, something that inspires them. They need to feel involved and engaged. 11 Jul 2007 Read more >>

So you work in a business. You're always communicating and still no one seems to know what's going on. Why? 19 Jun 2007 Read more >>

Companies are making big promises to consumers. And they're spending a lot of money making them. But what are they investing in terms of time, energy and money, on delivering on their promises? Without an engaged, accountable workforce able to deliver, all you have is an extravagant investment in pretty pictures and empty promises. 21 May 2007 Read more >>

Actuate’s recent Exclusive Solutions campaign for Absa demonstrates how effective internal communications can be when properly implemented. 12 Apr 2007 Read more >>

The new buzz in the consulting world is co-creation, equal status partnering, 50/50 relationships. This is a concept that hasn’t quite made it to our businesses yet and if it has, it is happening infrequently. 2 Apr 2007 Read more >>

Take a walk through any corporate office and have a look at the profusion of corporate kitsch and clutter that adorns every surface, fills every draw and collects dust in every conceivable nook and cranny of the office. 22 Mar 2007 Read more >>

Having two small children has helped me re-learn a lot about people. That, and a wonderful book by Adele Faber and Elaine Mazlish, has inspired me to write this article. We need to learn how to talk so clients will listen, and listen so clients will talk. And it’s a lot more difficult than most people realise. 2 Mar 2007 Read more >>

Think of all the great presentations you have attended. They probably were engaging, made you feel happy, offered you a new thought, provided you with peace of mind, and so on. 5 Dec 2006 Read more >>

Service has been a bugbear of business for years and it is especially difficult in a service industry. Once we have finished talking about crime at our dinner parties and braais, we start talking about who is giving bad service - stop and take a look at the service you are giving: to clients, your people and your colleagues.  8 Nov 2006 Read more >>

The battle inside the agency has begun. Guns loaded, aim and fire. It's client service against creative, traffic against everyone and client is not budging. Oh! Oh!... Now what?  3 Oct 2006 Read more >>

All industries are looking at building lasting relationships with clients. We hear it all the time - the shift from product push to identifying solutions, needs surfacing versus selling... blah, blah, blah. 18 Sep 2006 Read more >>

The contact report. It's been around for as long as modern business has. But does it still have any value? Consider these facts: 31 Aug 2006 Read more >>

Marketing starts from within, says Actuate. Internal brand building, traditionally the poor cousin in the marketing mix, is finally being taken seriously by big organisations. Many are starting to see the need for staff to understand and support external communications campaigns.  20 Aug 2006 Read more >>

Change is inevitable, and it can be extremely traumatic for staff members left out of the loop. Here's how to smooth the change process through a simple strategy - communication. Grace Harding, director of Actuate, tells you what you need to know.  30 Jul 2006 Read more >>

The role of internal marketing is to facilitate the building of a relationship with employees. It is selling inside the organisation. And it's an important role - Fortune 500's top 200 companies spend three times more on internal communications than the bottom companies do.  26 Jul 2006 Read more >>