What should be done with electrified billboards during this power crisis?

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What should be done with electrified billboards and other forms of OOH advertising during this power crisis?

As Jarred Cinman points out on his blog on Thought Leader:

2. Turn it off: Eskom is fond of asking households to save electricity. Put in low-wattage bulbs. Switch off geysers. And I agree, we should all do our bit. However, driving around the dark streets of Jo'burg last night, I felt a quiet rage growing. I wasn't sure why until I realised that despite the desperate need for electricity to cook and see in our homes, the great blue Telkom glow on the Hillbrow tower stood undiminished. In fact, the glowing insincerity that is billboard and other outdoor advertising continued to invade my space undiminished."

[21 Jan 2008 11:22]

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Comment on this

• Solar/ Wind Powered Billboards - Adrian

• Continued - Adrian

• Power Projects- KZN - Jimbo

• Traffic lights should also all be solar powered

• Cost saving for illuminated billboards - Jo-Anne

• Billboard rage - calmdowndude

• Encourage the advertising companies show some responsibility - Caroline Mouton

• Dont be ridiculous - YA YA

• Where there are alternatives they should be used - B

• electric billboards. - shortypam

• Switch off - Witness Mafongoya

• Solar Panels should work - iq'raam-greenroom

• P V - Andy Ray

• Keep them on as a billboard uses the same elec as a kettle and less than your geyser! - Billboard friend

• Reply

• No billboard is on 24/7. Maybe you should not be serving the net using elec

• Don’t comment on things when you are not sure about your facts.

• Some billboards have time and temperature - Simone Puterman

• Unnecessary billboards

• TV's in banks - Crystal

• saving power - R1

• Tri-signs and roll overs - on the brighter side - Carl

• Solar - Damaria Senne

• Hamsters - Owen Ingarfield.

• Table Mountain

• Useless, wastefull scourge - ML

• Billboards

• Solar Powered Billboards - Markus Arelius

• calmdowndude is right! - iwon'tfrikkincalmdown

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