Numerous case studies document the bottom-line advantages to companies that develop long-term, highly interdependent relationships with groups of stakeholders.

An organisation derives its reputation from its stakeholders.

The management of and interaction with stakeholders therefore needs careful attention if an organisation wants to maximise its opportunities and minimise threats in dealing with stakeholders.

Since its inception in 2006, the Stakeholder Reputation Workshop has received many accolades and become established as the must-attend workshop for industry experts looking to share best practices about stakeholder management and building company reputation.

For your or their convenience I have uploaded more information -the brochure, registration form as well as delegate comments to my blog:

http://deonbinneman.wordpress.com/seminars/stakeholder-reputation/

This isn't just a seminar, it's not a communications conference—the Stakeholder Reputation workshop will empower and enable you to plan and build your organisation's reputation amongst its numerous stakeholders.

This two-day workshop focuses on how stakeholder relationships impact on the creation of organisational reputation. Numerous case studies document the bottom-line advantages to companies that develop long-term, highly interdependent relationships with groups of stakeholders. Researchers have found that it isn't just the existence of the relationship that is important, but the qualities of the relationship that matters. In every relationship, trust was the ingredient for success.

Stakeholders offer organisations both opportunity and threat. For instance if you have a good reputation with stakeholders they may give you more latitude to operate. On the other hand a poor reputation with the regulators may result in laws being passed that can make it more difficult for you to operate. This seminar examines amongst many things the steps, hints and practices necessary to build lasting collaborative relationships, which should ultimately result in a better reputation.

This two-day workshop shows business leaders and managers how to establish and maintain positive, mutually beneficial stakeholder relations. Based on a synthesis of ideas from community relations, marketing, strategic communication, reputation and stakeholder management, organizational change, sustainability and CSI thinking, it offers an integrated framework, as well as practical tools for developing new kinds of collaborative relationships and will cover areas such as the following:

• Identifying key stakeholders: How do you decide which groups are vital and tailor your messages accordingly? How do you define stakeholders' needs, issues and concerns
• Stakeholder engagement: What works - and how do you overcome conflicting agendas and promote a consistent, open, balanced dialogue?
• Stakeholder Feedback: How should you use the data you get - and communicate your results for maximum gain? What listening methods are you using?
• Current approaches to stakeholder assessment, measurement and reporting. Criteria for evaluation of success.
• How to involve stakeholders in decision making processes and generate trust and improved relationships amongst stakeholders.
• Exploring ways to enhance relationships with various stakeholders - targeting the media, employees, customers, suppliers, government and activists.

For more information, please e-mail deonbin@icon.co.za. Should you be interested, I recommend quick action as the previous workshop were oversubscribed. (Currently, bookings are standing already at 40%)
Who should attend:
- Stakeholder managers/Corporate and public affairs managers
- PR/communication and marketing personnel
- Customer service and supply chain officers
- HR and other staff responsible for relationship management with stakeholders
- Line managers, directors, CEO's, CFO's who are required to handle reputation and stakeholder matters

For more information and a detailed brochure and registration form, e-mail deonbin@icon.co.za

The course will be facilitated by Deon Binneman. See my Public Profile at http://www.linkedin.com/deonbin for more information.

Venue

Date: 07 October 2008 to 08 October 2008
Location: Hotel Apollo, Randburg, Johannesburg
Cost: On application
More info: Hotel Apollo is situated just around the corner from Multichoice in Randburg, Johannesburg.

Contact: Deon Binneman
Company name: RepuComm
Telephone number: 270114753515
Email address reputationeducation@icon.co.za