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Media monitoring workshop

Join the IABC Cape Town, as we explore the PR and media landscape in South Africa and arm you with the knowledge of how it works and what its benefits are.

On his return visit to Cape Town, Daniel Munslow, publications and media manager at Newsclip, will cover:
• Trends in South African media
• Effective tools to identify audience profiles
• The basics of media monitoring
• An introduction to media evaluation and statistical interpretation

Venue

Date: 22 July 2008
Location: River Club, Observatory, Cape Town

Contact: Daniella Charles
Company name: IABC
Telephone number: +27 824820362
Email address daniella@butterflyrep.co.za

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