Has the media got your head spinning? Aimed at organisational spokespersons and even CEOs who need to get their message across, this two-day executive workshop will equip you with techniques to handle even the stickiest media interview effectively.

Date: Two-days
In a nutshell: Has the media got your head spinning? Aimed at organisational spokespersons and even CEOs who need to get their message across, this two-day executive workshop will equip you with techniques to handle even the stickiest media interview effectively.

Course outcomes - by course end you'll be able to:
• Understand the journalistic process and deal with its twists and turns
• Pin point critical issues that need to be communicated to target media
• Identify your messages and package them in soundbites
• Meet the journalist's need for a ‘story' while promoting your corporate message
• Shape your responses to increase the likelihood of being quoted
• Acknowledge "questions from hell" and spin them to your advantage
• Use body language and voice techniques to project a media-friendly personality

Venue

Date: 07 July 2008 to 08 July 2008
Location: IAJ Parktown, Johannesburg
More info: 9 Jubilee Road
Parktown

Contact: Gugu Ndaba
Company name: Institute for the Advancement of Journalism (IAJ)
Telephone number: 27 11 484 1765
Email address cmtu@iaj.org.za