Building brands through public relations

Africa> Southern Africa, South Africa

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MARKETING INDUSTRY EVENTS

• Jozi Food Market Johannesburg 25 Oct

• Table Mountain Blues Summit Cape Town 22 Nov

• Picnic Concert Cape Town 23 Nov

• Soccerex 2008 Johannesburg 23 Nov

• Buyology Symposium Lagos, Nigeria 24 Nov

• Art, Design and Architecture Exhibition Johannesburg 24 Nov

• Website management convention Johannesburg, RSA 25 Nov

• Procurement Risk and Supply Chain Management Johannesburg 26 Nov

• AAA School of Advertising Creative Showcase Johannesburg 26 Nov

• The Joule talk Cape Town 26 Nov

• AdFocus back in force Johannesburg 26 Nov

• SA's Titans of Transformation 2008 Midrand 27 Nov

• CSR 2008 with Prof. Mervyn King Sandton 27 Nov

• SA Host customer service training Centurion 27 Nov

• Percy Montgomery book signing Cape Town 29 Nov

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MARKETING COURSES & WORKSHOPS

• Drawing and Illustration 101: Essential skills Cape Town 6 Oct

• Street Talk competition Cape Town 8 Oct

• Selling with confidence Irene/Midrand 14 Oct

• Design Principles: 101 essential skills Cape Town 27 Oct

• End User Computing Soweto 1 Nov

• Marketing and selling skills for small business Pretoria 4 Nov

• B.Com Marketing and Business Management Randburg, Johannesburg 8 Nov

• Adobe Dreamweaver CS3 course Cape Town 11 Nov

• Brain building programme Sandton 12 Nov

• Upholstery classes Cape Town 13 Nov

• Weekend acting-for-film course Johannesburg 22 Nov

• Find your voice as a writer Cape Town 22 Nov

• Understanding small business workshop Johannesburg 23 Nov

• Taking minutes for successful meetings Stellenbosch 24 Nov

• Advance layout and design Johannesburg 24 Nov

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Building brands through public relations

Social issues embedded in emerging markets call for greater corporate social responsibility and PR is perhaps the best tool to communicate brand values around community.

Outcomes
• Understanding the role of PR in total brand management
• Understanding the heightened need for PR
• Planning a brand building public relations programme
• Executing a brand building public relations programme
• Assessing a brand building public relations programme
• Understanding the role of corporate social responsibility, corporate social investment and branding
• Planning a strategy that takes cognisance of all audiences

Venue

Date: 05 July 2007 to 18 November 2008
Location: Vega. The Brand Communications School, Johannesburg
Cost: R3900
More info: 444 Jan Smuts Avenue, Bordeaux

Contact: Irene Gregory
Company name: Vega. The Brand Communications School
Telephone number: 0113263486
Email address irene@vegaschool.com