Media efficiency in brand building

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MARKETING INDUSTRY EVENTS

• Jozi Food Market Johannesburg 25 Oct

• Table Mountain Blues Summit Cape Town 22 Nov

• Picnic Concert Cape Town 23 Nov

• Soccerex 2008 Johannesburg 23 Nov

• Buyology Symposium Lagos, Nigeria 24 Nov

• Art, Design and Architecture Exhibition Johannesburg 24 Nov

• Website management convention Johannesburg, RSA 25 Nov

• Procurement Risk and Supply Chain Management Johannesburg 26 Nov

• AAA School of Advertising Creative Showcase Johannesburg 26 Nov

• The Joule talk Cape Town 26 Nov

• AdFocus back in force Johannesburg 26 Nov

• SA's Titans of Transformation 2008 Midrand 27 Nov

• CSR 2008 with Prof. Mervyn King Sandton 27 Nov

• SA Host customer service training Centurion 27 Nov

• Percy Montgomery book signing Cape Town 29 Nov

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MARKETING COURSES & WORKSHOPS

• Drawing and Illustration 101: Essential skills Cape Town 6 Oct

• Street Talk competition Cape Town 8 Oct

• Selling with confidence Irene/Midrand 14 Oct

• Design Principles: 101 essential skills Cape Town 27 Oct

• End User Computing Soweto 1 Nov

• Marketing and selling skills for small business Pretoria 4 Nov

• B.Com Marketing and Business Management Randburg, Johannesburg 8 Nov

• Adobe Dreamweaver CS3 course Cape Town 11 Nov

• Brain building programme Sandton 12 Nov

• Upholstery classes Cape Town 13 Nov

• Weekend acting-for-film course Johannesburg 22 Nov

• Find your voice as a writer Cape Town 22 Nov

• Understanding small business workshop Johannesburg 23 Nov

• Taking minutes for successful meetings Stellenbosch 24 Nov

• Advance layout and design Johannesburg 24 Nov

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Media efficiency in brand building

Join us for this exciting course in media and media planning, and learn how an effective media strategy is key to building a strong brand.

Outcomes
• Understanding and managing media, both traditional and new
• Interpreting media briefs and strategies
• Using media planning guidelines
• Conducting media research
• Calculating media commission
• Understanding of above the line media types
• Developing of an effective media plan
• Applying an understanding of above, below and before the line media types
• Experiential branding
• Understanding the media industry

Venue

Date: 07 August 2008 to 20 November 2008
Location: Vega. The Brand Communications School, Johannesburg
Cost: R3900
More info: 444 Jan Smuts Avenue, Bordeaux

Contact: Irene Gregory
Company name: Vega the brand communications school
Telephone number: 0113263486
Email address irene@vegaschool.com