Discover the powerful but easy-to-use methodologies and guidelines for conceiving, specifying, designing, and testing websites, microsites, or nanosites that really work for your customers, and your business. Your course leader is the renowned digital strategy consultant Godfrey Parkin, who has consistently been at the leading edge of online marketing in the UK, US and South Africa since the web first appeared in 1992.

This is a course in managing site design and development from a marketing perspective. It is not a course in coding or graphic design, but in customer-centric business-purposed architecture. An essential course within the E-marketing professional curriculum, Be brilliant @ website design is a workshop for the marketing person who has to play a leadership role in getting a site designed right. It is also for those designers and programmers who need to gain a better insight into the business aspects of web design and development.

You will learn the principles of great web structure, from the perspectives of usability, visual appearance, information architecture, technical functionality, marketing purpose, search engine friendliness, conversion, effective e-commerce, and measurability. And you will learn to apply those principles to sites that have varying business objectives. The workshop explores the concepts of cross-media style and experience branding, examines how Web 2.0 trends like consumer generated content and online social networks can be incorporated to maximum effect, and illustrates learning points with many examples both brilliant and bad.

You will learn how to clearly define all of the requirements for your site, so development teams are always on the same page; how to specify technical and creative design details; the attributes of effective content and content management strategies; how to test and upgrade a site's design; and the language and concepts that allow you to discuss these with designers, information architects, programmers, or IT people.

Venue

Date: 01 July 2008
Location: Indaba Conference Centre, Fourways, Johannesburg
Cost: R1950 including VAT, lunch, documentation

Contact: Vee
Company name: Britefire
Telephone number: +27 21 790 0303
Email address vee.nuttley@britefire.com