Coming up for air

[Abey Mokgwatsane] I feel like I’ve just come up for air! Maybe that’s just a big city thing – whenever you ask a fellow Joburger how they are, the standard response is: “Fine, thanks, just very busy.” Anyhow, I really mean it.

[05 Nov 11:15]

[Loeries] Camps Bay to be Cannes'd

[Terry Levin] The activities kick off on Heritage Day with a Mayoral Welcome for the VIEs [Very Inflated Egos] at 5.30pm, the customary Industry Battle of the bands at 7.30pm and the 10.30pm Chairman's Party with none other than DJ and chairman of the Loerie Awards, Festus Masekwameng in the mix. The catch is this - with two nights of parties to go, you don't want to overdo it at this one. Yeah right.

Comments [2] [31 Jul 12:01]

I want to Start Something New...

[Abey Mokgwatsane] I want to start something... There’s always a thrill in doing this. Originating, being the founder, creating change, shifting the world out of its inertia and beginning a movement.

Comments [3] [05 Jun 10:18]

The 'W' manifesto: five

[Abey Mokgwatsane] So, in the fifth and final part of this particular blog series of 'W' manifesto I will cover how to start building a navigator. For details on what a navigator is see blog 1, blog 2, blog 3 and blog 4.

Comments [1] [15 Apr 13:55]

The 'W' manifesto: four

[Abey Mokgwatsane] My previous two posts introduced the idea that since consumers are bombarded with choice, a new industry is on the rise. I'm talking about "navigators" or organisations whose sole purpose is to offering guidance and info in order for consumers to make the best choice between products and services.

Comments [1] [07 Apr 12:11]

The ‘W’ manifesto: free

[Abey Mokgwatsane] In my last post I covered the idea that too much choice is having a negative impact on the consumer, and this will birth an industry of "navigators".

Comments [1] [24 Mar 18:57]

The ‘W’ manifesto: too

[Abey Mokgwatsane]

In my last post I covered the idea that too much choice, paradoxically, is having a negative impact on the consumer. It will eventually lead to birthing a new industry of "navigators" or organisations whose sole purpose will be to simplify the lives of consumers in terms of offering them guidance and information to empower them to make the wisest choice when it comes to product and service selection.

Comments [2] [16 Mar 17:54]

The 'W' manifesto: won

[Abey Mokgwatsane]

Do you ever think about the future balance of power in the world of consumer relationships? As a marketer it is definitely worth evaluating in order to spot the fast-growing trend of offering customer-orientated solutions.

Comments [1] [09 Mar 13:04]