Another ‘lucky’ feline tale

[Louise Marsland] Remember how we all went gaga over the story of Lucky, the one-legged cheetah in the VW Golf ad by Ogilvy Cape Town earlier this year? Well, how about this tale of a one-eyed kitten surviving a journey across Jozi in an Opel engine?

Comments [3] [10 Nov 11:43]

Coming up for air

[Abey Mokgwatsane] I feel like I’ve just come up for air! Maybe that’s just a big city thing – whenever you ask a fellow Joburger how they are, the standard response is: “Fine, thanks, just very busy.” Anyhow, I really mean it.

[05 Nov 11:15]

How to forecast the future: pitfalls to avoid 2

[Dr Graeme Codrington] As I elaborated on in my last post, individuals with a good grasp of the world and a strong sense of adventure might be able to predict some major world trends; however, if we want to predict the future effectively, we need to steer clear of attempting specific predictions.

Comments [2] [03 Nov 12:17]

How did you survive this recession?

[Louise Marsland] As we near the end of this year, most people will heave a sigh of relief. It’s been a tough one in many industries, and while South Africa may not have been as badly off as some elsewhere in the world, there’s no doubt that we’ve had to work harder for our money this year!

Comments [1] [02 Nov 11:25]

The conscious brand is the future

[Louise Marsland] We’ve gone from ‘save the whales’ to ‘save our planet’ in a short space of time. We’ve been told most of our household cleaning products and the ingredients in much of our processed food are giving us cancer, and that our rampant consumerism is to blame for everything else. So where does this leave our industry?

Comments [6] [26 Oct 12:01]

The digital divide

[Terry Levin] The digital divide cuts to the heart of what separates traditional advertising practitioners from the new digerati. Nowhere can this knowledge divide be more obvious than in the advertising and media industry. But that could all soon be a thing of the past.

Comments [1] [19 Oct 12:24]

Here's what you might need...

[Terry Levin] Dwaaled around the Internet for a bit on Friday, 9 October 2009, and not a moment too soon to find an entry put up that very morning about the launch of the Silicone Cape initiative on Thursday 8 October, at which Dr Mamphele Ramphele in her capacity Chair of the Technology Innovation Agency apparently got a standing ovation...

Comments [1] [12 Oct 12:31]

[AdForum Worldwide Summit] Day four

[Johanna McDowell] Production “de coupling” has been mentioned often as a definite trend among clients. I am not sure how pervasive the practice is in South Africa but it is very prevalent in other parts of the world such as US and UK and Australia.

[12 Oct 11:41]

[AdForum Worldwide Summit] Day three

[Johanna McDowell] We met with seven agencies on Wednesday and had a meeting with some top procurement people here in the US. The first five agencies were all part of Omnicom - the DAS group of agencies. The focus was on the Healthcare agencies and it was really interesting - particularly as despite the recession healthcare ad revenues were up by more than 7% while other sector revenues have seen declines.

[08 Oct 11:17]

[AdForum Worldwide Summit] Day two

[Johanna McDowell] We left the hotel on our bus - all 25 of us - at 7.15am on Tuesday, visited three agencies, had speed dating with three others, drinks, dinner at one of New York City's best and most famous restaurants, Daniel, and returned to our hotel at about 10.30pm! This work takes stamina.

[08 Oct 11:08]