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The digital divide[Terry Levin] The digital divide cuts to the heart of what separates traditional advertising practitioners from the new digerati. Nowhere can this knowledge divide be more obvious than in the advertising and media industry. But that could all soon be a thing of the past.Comments [1] [19 Oct 12:24] Here's what you might need...[Terry Levin] Dwaaled around the Internet for a bit on Friday, 9 October 2009, and not a moment too soon to find an entry put up that very morning about the launch of the Silicone Cape initiative on Thursday 8 October, at which Dr Mamphele Ramphele in her capacity Chair of the Technology Innovation Agency apparently got a standing ovation...Comments [1] [12 Oct 12:31] Zakitumi, baby![Terry Levin] Thought you might want to share a few marketing lessons that I picked up from the Cape Times, when I went online to renew our subscription this week. What is a rather fab stroke of genius is the launch of the Zakumi cartoon exclusively on the web at IOL, by the Madam & Eve outfit – Stephen Francis and Rico. “The Adventures of Zakumi” is just the kind of saleable, added value, engagement thing we need.Comments [2] [07 Sep 11:53] Afrosuisse[Terry Levin] Some of you may recall having seen Tyler Brulee, the uber-Euro designer and media mogul via satellite at the Design Indaba in 2004. At the time, we as the custodians of the Bizcommunity brand were inspired to shift our brand a little north of centre, imbuing our 100% homegrown values with a bit of Swiss panache.[27 Aug 11:14] [Loeries] Camps Bay to be Cannes'd[Terry Levin] The activities kick off on Heritage Day with a Mayoral Welcome for the VIEs [Very Inflated Egos] at 5.30pm, the customary Industry Battle of the bands at 7.30pm and the 10.30pm Chairman's Party with none other than DJ and chairman of the Loerie Awards, Festus Masekwameng in the mix. The catch is this - with two nights of parties to go, you don't want to overdo it at this one. Yeah right.Comments [2] [31 Jul 12:01] Word on the Street[Terry Levin] In the continued pursuit of empire building opportunities, two or three trends collide beautifully in my inbox this month.Comments [1] [07 Apr 16:19] Political designs[Terry Levin] The great thing about being a graphic designer is that it offers opportunity for political debate [from the point of view of impact, engagement and iconography] even if one is otherwise utterly unqualified to talk about the subject. In this, the year of the street pole poster, we are seeing many of the usual candidates displaying their colours for all to comment, and hopefully, act, on.Comments [1] [23 Mar 10:37] From Zero to Herero[Terry Levin] Recently returned from marketing research trip to northern Namibia with client NEO Paints, visiting Oshikati, Otjivarongo, Oshikango - guess you haven't heard those names since we sent our boets off to deactivate landmines in the '80s... "You can't do any marketing," my Windhoek-based client told me, "until you have seen the north."And how right he was.Comments [1] [10 Mar 11:49] | Terry Levin is the custodian of Off the Shelf Marketing (www.offtheshelf.co.za), whose mission is the creation of new global African empires via the creation of iconic Pan-African product and brand development solutions. Terry is a regular contributor of events coverage and opinion to Bizcommunity.com. Email her at terry@offtheshelf.co.za. Read more >> Tags
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