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Johanna McDowell

[AdForum Worldwide Summit] Day five

[Johanna McDowell] Sir Martin Sorrell of WPP and David Jones of Havas Group (EuroRSCG) were the star performers on day five. They were both excellent – gave us completely different viewpoints on how they think the economy is going to be in 2010. Can only happen in advertising.

[12 Oct 11:51]

[AdForum Worldwide Summit] Day four

[Johanna McDowell] Production “de coupling” has been mentioned often as a definite trend among clients. I am not sure how pervasive the practice is in South Africa but it is very prevalent in other parts of the world such as US and UK and Australia.

[12 Oct 11:41]

[AdForum Worldwide Summit] Day three

[Johanna McDowell] We met with seven agencies on Wednesday and had a meeting with some top procurement people here in the US. The first five agencies were all part of Omnicom - the DAS group of agencies. The focus was on the Healthcare agencies and it was really interesting - particularly as despite the recession healthcare ad revenues were up by more than 7% while other sector revenues have seen declines.

[08 Oct 11:17]

[AdForum Worldwide Summit] Day two

[Johanna McDowell] We left the hotel on our bus - all 25 of us - at 7.15am on Tuesday, visited three agencies, had speed dating with three others, drinks, dinner at one of New York City's best and most famous restaurants, Daniel, and returned to our hotel at about 10.30pm! This work takes stamina.

[08 Oct 11:08]

[AdForum Worldwide Summit] Day one

[Johanna McDowell] I’m currently at the AdForum Worldwide Summit Fall 2009 and, apart from being in New York, which is in itself so exciting as a city, the meetings with the various agencies and industry gurus are stimulating and thought-provoking.

[06 Oct 11:08]

Previous entries

Armed with considerable industry knowledge and experience, Johanna McDowell counsels clients and agencies around expectations in the advertising and marketing process. She is MD of the Independent Agency Search and Selection Company (IAS - www.agencyselection.co.za), a division of black-owned marketing services group Mazole Holdings. Affiliated to the AAR Group in the UK, IAS is an independent advisor to both parties during the pitch process. In addition to her duties as MD, Johanna is chief executive and 33.3% shareowner of Mazole Holdings. The group consists of the IAS and HMC Seswa Corporate Communications - where McDowell acts as chairman. Contact Johanna on + 27 (0)11 462 3750 or email her at Johanna@agencyselection.co.za. Read more >>

Johanna McDowell's profile

Born and educated in the UK, Johanna McDowell graduated from Twickenham College of Technology with a business and marketing qualification in the early 1970s.

Her initial employment positions were in the retail and marketing spheres, the latter post being with United Biscuits, a listed company specialising in the manufacture and distribution of biscuits and crips in the UK.

Moving to South Africa in the late 70s, McDowell joined SSC&B Lintas, one of the largest advertising agencies in the country at that time. After five years, she moved to Grey-Phillips, Bunton, Mundel & Blake, considered then as one of the hottest new ad agencies in SA in the early 80s.

McDowell returned to UK in the late 80s and took up a position as new business and marketing development director at UK Top Twenty ad agency group Brookes & Vernons, where she remained until 1989. Returning to SA late 1989 to take up the position of MD at Grey Philips, McDowell found a changed landscape at that agency and within the industry, due to the extensive changes happening in the country at that time.

From Grey, McDowell moved to Allied Bank as head of marketing in 1991, where she oversaw the partial merger of Allied into Absa until 1992.

An entrepreneur at heart, McDowell opened her own integrated communications company in 1992 and built it to a sizeable (R8 million turnover and 20 staff), independently owned company over 13 years before moving to Mazole Holdings in 2005.

IAS was founded in SA by Mazole Holdings in 2006 in response to the recognised need for a service that would assist in the professionalisation of the industry in SA. Affiliated to the AAR Group in the UK, IAS has quickly been establishing its reputation as an independent advisor to both parties during the pitch process.

In addition to her duties as MD of the IAS, Johanna McDowell is chief executive and 40% shareowner of Mazole Holdings, a black-owned marketing services group whose other shareholder is Dan Moyane, chairman of the company.

Throughout her career, McDowell has been dedicated to the development and empowerment of women in business. She founded and headed the Midlands branch of the original business women's Network in the UK during the mid 1980s. She has played a leading role in business women's organisations in SA and the UK since the mid 80s and was chairman of the Business Woman of the Year Awards for two years.

McDowell is a board member of the International Public Relations Association (IPRA), judging at international PR awards on their behalf over the past 13 years. She is also committed to the improvement of standards of director education and has played a strong role within the Institute of Directors of Southern Africa (IOD) in a voluntary capacity, currently holding a board membership at the organisation.
Contact Johanna on + 27 (0)11 462 3750 or email her at Johanna@agencyselection.co.za.

Johanna McDowell

Johanna McDowell's profile

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