Why digital marketing works, why it hasn't

"The biggest issue facing digital marketing is a mind shift," says Jacques van Niekerk CEO of Acceleration who maintains that digital marketing will only work once it is considered an integral part of the marketing mix. People live in both the traditional and digital world, and marketers should too.

The next big thing in online marketing

In the world of online media and marketing, one name dominates the headlines - Google. Users love them for their clean, easy-to-use service.