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Coming up for air[Abey Mokgwatsane] I feel like I’ve just come up for air! Maybe that’s just a big city thing – whenever you ask a fellow Joburger how they are, the standard response is: “Fine, thanks, just very busy.” Anyhow, I really mean it.[05 Nov 11:15] [SSN] For profit versus non-profit[Abey Mokgwatsane] If you are a regular reader of this blog, you will know that industry individuals got together on 7 June 2009 to start something new – or SSN, as it is now known. The aim of our gathering was to initiate projects that will create economic value for those less fortunate. Another fundamental that was agreed was that SSN would be a non-profit organisation where any profit would be fed back into the community. We were all OK with this until...Comments [1] [28 Aug 13:24] [SSN] We’ve started something new[Abey Mokgwatsane] Some of you may remember I wrote a post I want to start something new, a while back. My inspiration was to apply creative skill to brainstorm ideas for solutions to the challenges we face today.Since deadlines inspire action, I mentioned that by 7 July 2009 something would be in progress. I also put it out there that should any other creatives have ideas worth pursuing, they should join ‘the cause'.Comments [6] [28 Jul 10:53] Confed Cup mania hits SA[Abey Mokgwatsane] If you’re a regular on Bizcommunity, you may have read that VWV Consortium was appointed by the LOC to produce the opening and closing ceremonies for the Confed Cup. On all accounts this has been an interesting experience for our business. Yes, VWV has done some big events in the past but none with a global audience such as this.[24 Jun 12:27] I want to Start Something New...[Abey Mokgwatsane] I want to start something... There’s always a thrill in doing this. Originating, being the founder, creating change, shifting the world out of its inertia and beginning a movement.Comments [3] [05 Jun 10:18] MINInspiration[Abey Mokgwatsane] There I was just minding my own business on the roads of Jozi, when out of nowhere (ok, almost nowhere) a taxi driver rammed into the back of my car. My destination at the time was one of VWV’s newest clients, MINI.Comments [5] [26 May 13:41] The 'W' manifesto: five[Abey Mokgwatsane] So, in the fifth and final part of this particular blog series of 'W' manifesto I will cover how to start building a navigator. For details on what a navigator is see blog 1, blog 2, blog 3 and blog 4.Comments [1] [15 Apr 13:55] The 'W' manifesto: four[Abey Mokgwatsane] My previous two posts introduced the idea that since consumers are bombarded with choice, a new industry is on the rise. I'm talking about "navigators" or organisations whose sole purpose is to offering guidance and info in order for consumers to make the best choice between products and services.Comments [1] [07 Apr 12:11] The ‘W’ manifesto: free[Abey Mokgwatsane] In my last post I covered the idea that too much choice is having a negative impact on the consumer, and this will birth an industry of "navigators".Comments [1] [24 Mar 18:57] The ‘W’ manifesto: too[Abey Mokgwatsane]In my last post I covered the idea that too much choice, paradoxically, is having a negative impact on the consumer. It will eventually lead to birthing a new industry of "navigators" or organisations whose sole purpose will be to simplify the lives of consumers in terms of offering them guidance and information to empower them to make the wisest choice when it comes to product and service selection. Comments [2] [16 Mar 17:54] The 'W' manifesto: won[Abey Mokgwatsane]Do you ever think about the future balance of power in the world of consumer relationships? As a marketer it is definitely worth evaluating in order to spot the fast-growing trend of offering customer-orientated solutions. Comments [1] [09 Mar 13:04] | Abey Mokgwatsane is CEO of the VWV Group (www.vwv.com), one of South Africa's leading business-to-business experiential communication specialists. Starting his career as a marketing trainee at VWV, in 2005, Abey and two partners, Jameson Hlongwane and Wanda Shuenyane, acquired a majority stake in the VWV Group. Contact Abey on tel +27 (0)11 799 2600 or email 898@vwv.com. Read more >> Tags
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