SABC Radio Sales supports Afrikaans renaissance through Pendoring Awards sponsorship
“Language is the cornerstone of any culture; it is the very foundation upon which it is built, its values expressed and its very character defined. As a dynamic and meaningful expression of where people are, their thinking and their attitudes, language is truly symbolic of a people in motion. 24 Jul 2008 11:48

WAN materials available for celebrating World Literacy Day
PARIS: For newspapers around the world that wish to commemorate International Literacy Day on 8 September 2008, the World Association of Newspapers is now offering materials for publication which include an eight-part serialised story for children, and comic strips and panels from some of the world's most notable cartoonists. 24 Jul 2008 08:49

Celebrating "Just Do It" at Beijing
On the 20th anniversary of the launch of ‘Just Do It', Nike kicked off its global advertising campaign for Beijing from mid-July 2008, with a new emotionally charged 60-second commercial, Courage. The high-energy ad features 31 different Nike athletes from over a dozen different countries, including the US, Russia, Portugal, Switzerland, Afghanistan and South Africa. 24 Jul 2008 08:30

Olympic ad campaign goes masked
Puma's latest ad campaign, launched for the Olympic Games in Beijing, China, features three different creative mask designs, one for each country sponsored by Puma - Jamaica, Morocco and Sweden. The campaign uses traditional Chinese Opera masks and other iconic Chinese elements as its creative foundation. 24 Jul 2008 08:16

The animated journey of SABC's Radio Through The Ages - Masters & Savant
To celebrate the SABC's Radio Broadcast Facilities' (RBF) pioneering innovation through the ages at the launch event of the upgrade of RBF, SABC Group Marketing turned to Masters & Savant Worldwide JHB to produce an audiovisual that depicted the continued growth and reach of the national broadcaster - an AV that has since been nominated for a 2008 Loerie Award. 23 Jul 2008 14:49

Sharp to demystify the six myths of retailing
Professor Byron Sharp leads the Ehrenberg-Bass Institute, which conducts serious research and development into how marketing works based on over 80 years of data from top global companies. Join him at South Africa's first ever Retail Advertising Conference, where he will demolish six myths of retailing. 23 Jul 2008 14:23

Lowe Bull CT creates new laughs for Redd's - Lowe Bull
Those four fabulous, straight-talking friends are back, and we don't mean Carrie, Samantha, Charlotte and Miranda. We're talking SA's own trendy foursome - CJ, Phumzile, Cindy and Lindiwe - the popular stars of the long-running Redd's Premium Dry “Phola with Redd's” campaign. 23 Jul 2008 13:43

In-taxi TV activates at Loeries
Massiv TV - an interactive TV system addressing the needs of commuters, taxi owners and the ad industry - will launch its service experientially at the Loeries this weekend to the ad industry. The 10 ‘Mom's taxis', specially branded for the Mother's theme of this year's ceremony, will travel down in convoy from Johannesburg tomorrow, Thursday, 24 July 2008. 23 Jul 2008 09:26

How to become a killer freelancer
[Tiffany Markman] Whether you're a) already freelancing and looking for a more substantial knowledge base to back you up, b) entirely new to freelancing and wanting to get going or c) still thinking about beginning a freelance career, here, in the first of a three part series, is something for nothing. Enjoy. 23 Jul 2008 09:13

What makes Wingwing tick?
In this, our seventh and final interview with a member of the Loeries committee, we ask Wingwing Mdlulwa a few questions - some professional, some personal - to find out how the committee ticks. And just how did the Loeries festival weekend creep up on us so fast? It's two days and counting! 23 Jul 2008 09:10

Loeries Finalists Brainstorm Projects - Soccer Laduma Event - Brainstorm Projects
Brainstorm Projects, a corporate communications agency established in January 1998, conceptualised and managed the recent Soccer Laduma campaign. The object of the campaign was to celebrate Soccer Laduma's 11th birthday and reinforce the fact within the advertising industry that Soccer Laduma is the largest weekly male sports publication in South Africa. 22 Jul 2008 16:09

Santam marks 90th birthday with celebratory campaign from Draftfcb Cape Town - Draftfcb (South Africa)
Leading short-term insurer, Santam, has marked its 90th birthday with a celebratory campaign from Draftfcb Cape Town, highlighting how the company has revolutionised its industry many times during its nine decades. 22 Jul 2008 15:05

Loerie Awards, Sunday night and Wicked Pixels - Wicked Pixels
Sunday night in Margate promises to keep us all in suspense, but there is an early winner. 21 Jul 2008 16:25