Issued by: Multimedia Solutions


Eddie Groenewald, Multimedia Solutions CEO, says the site highlights some of the challenges faced by Oscar in life and how he has overcome them to become a Gold medal winner in the 100 metres, 200 meters and 400 meter sprints in the Beijing Paralympics.

“Oscar has proved himself yet again by winning three Gold medals at the Paralympic Games in Beijing. The site gives insight into the life Oscar has lived, and his interests and includes video content and a gallery,” he says. The site also has a referral system so that users can pass on the mobisite to friends, ensuring that the viral spread of news about Pistorius.

Pistorius shows that nothing is impossible and wanted to share his courage and achievements with all South Africans. The campaign was dubbed the “Bad Listener” campaign because Pistorius did not take negative comments to heart as he strove to achieve everything he set mind to.

Groenewald says Nike has used mobisites before with great success. For example, in its “Using Your Body as a Weapon” campaign, Nike had a portal on the Vodafone Live! Mobisite.

The mobisite was accessed through a banner on Vodafone Live! enabling users to download screensavers and video content (all without digital rights management). The site also contained a short customer survey with a competition to encourage response. The mobisite registered 84000 downloads from that mobisite and 9200 survey responses in less than a month.

“Sites like these are showing that mobisites are becoming a popular choice and will soon be a mainstream form of communication used by the majority of the population,” Groenewald says.

Given that there are 35 million cellphone subscribers in the country and only six million PC users, it's not surprising that mobisites are becoming more widely used, he adds.


About us:
Multimedia Solutions is a mobile marketing company, providing a host of marketing, advertising, informational and educational solutions to our clients using mobile technology.

Not to be confused with a Wireless Application Service Provider (Wasp) or an advertising agency, Multimedia Solutions is a Value Added Service Provider. Launched in 2005, Multimedia Solutions has developed a number of mobile marketing solutions including a mobile marketing platform. The company has created mobile marketing solutions in the automotive, financial, cellular, FMCG and eventing industries.

Visit our PRESS OFFICE: Multi Media Solutions is the MMS Capital. We've built the only Multimedia Messaging Service that allows leading companies to liberate their content and fuel dynamic business communications. Front-line selling and marketing professionals can create and send text, sounds, images, and video in customised, attachment-free messages.- more....

[25 Sep 2008 16:28]

SEND TO A FRIEND  |   PRINT