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Habari Direct invests in affinity partnerships at the Spa Africa Expo
Issued by: Habari Media

Habari Direct, the tactical marketing and promotion specialists, and innovators of the successful lifestyle reward campaigns for blue chip brands such as Appletiser and Dove, have amplified their drive to source and maintain premium partners. They recently exhibited at the SPA Africa Expo in Sandton on the 6th and 7th of July where they succeeded in significantly expanding their network of premium spa partners.

The Spa Expo, which attracted leading salon and spa owners, was a perfect platform for Habari Direct to communicate their unique offering to prospective partners. Cornelius Ouwehand, GM of Habari Direct Partners was thrilled at the results, "This is the first time we have attended the Spa Africa Expo and we were blown away by the positive response salon owners had to our unique service offering. Of course our objective is to always source spa's which offer consumers the highest calibre service, but we also managed to communicate to salon and spa owners that participating in promotions of this kind can really grow their business."

In total Habari Direct sourced over 50 new spa partners for their lifestyle rewards programme, ensuring they now have a network of over 1500 spa's and salons from which to offer clients.




Visit our PRESS OFFICE:

The South African market leaders in media services, Habari Media is a full service marketing consultancy making use of dynamic, innovative and cutting-edge new media technologies, taking your brand to the next level.- more....

[18 Jul 2008 16:42]

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