Outsmart Marketing specialises in business matchmaking programs through the exhibition and event platform. As marketers, Outsmart Marketing strongly believes in the power of exhibitions. It enables face to face interaction with your target market, provides a platform to launch new products and services as well as build and develop new business.
However, to derive the real value in participating in exhibitions, marketing representatives need to ensure the company is meeting the right target market and measure the interactions to establish return on investment.
“With thousands of visitors passing your stand, how do you recognise your target market and proactively present your company?” says Tracy Watcham, owner of Outsmart Marketing “the answer is through an effective business matchmaking program”
Outsmart Marketing is an independent marketing company that works with various exhibition organisers, focusing and specialising in cross industry business matchmaking programs.
“We work with exhibition organisers on bringing together a focused one-on-one visitor promotion by pre-profiling all exhibitors (understanding their target market requirements) and pre-matching the right visitors to meet with the exhibitors through the exhibition platform” says Watcham
The Business Matchmaking Program (which is offered at no charge to confirmed participants due to the organiser or sponsor subsidy) has been incredibly well received by exhibition organisers, exhibitors, delegates and visitors. With over 5000 successful meeting interactions across various exhibitions in 2006, the program is set to create a new dimension in exhibition participation.
“Our aim is to ensure exhibitors derive measurability and return of investment out of the right exhibitions through the right visitor interactions” says Watcham “the result in an increased demand for industry specific exhibitions to effectively meet your target market”.
How to get your company involved in the Outsmart Marketing Business Matchmaking Program?
Register your company (at no charge) through www.outsmartmarketing.co.za supplying us with information on your products and services as well as your target market requirements over the next 12 months. We will match your company to the right industry event/exhibition and upon your attendance confirmation, to the right exhibitors, delegates and visitors.
Visit our PRESS OFFICE: Ensure you meet with your target market at the next business exhibition! Outsmart Marketing specializes in intelligent Business Matchmaking through the exhibition/event platform - register & participate at no charge!- more....