Pan African Health Expo announces media partnership with Medical.Bizcommunity

Medical.Bizcommunity.com sits in the well-known, highly successful stable of Bizcommunity.com which is South Africa's leading daily advertising, marketing and media news resource as well as the medical retail and African marketing community. “We are excited at the possibilities this opens up, both for Pan African Health and Medical.Bizcommunity,” says Bette McNaughton, spokesperson and event director. “Medical.Bizcommunity is widely read and held in high regard across the medical and health spectrum. Through this partnership we will be able to keep the industry up-to-date on the event.”

Launched in June 2007, Medical.Bizcommunity.com has rapidly established itself as the leading business-to-business online medical community, with in excess of 26 000 readers monthly and more than 5 000 newsletter subscribers. The target audience is senior marketing staff and health professionals, as well as suppliers and professionals in the field of healthcare typical for developing markets. The readers are a mix of healthcare professionals, industry players (pharmaceutical companies, medical device suppliers, etc.) and simply those with an interest in the medical environment.

Dr Bridget Farham, well known in medical publishing circles, is the editor of Medical.Bizcommunity.com. She has worked in the medical publishing industry for 10 years and is the editor of CME for the South African Medical Association and Perspective magazine: African Journal of HIV/AIDS. Robin Parker is the Managing Director of Bizcommunity.com. His experience spans across Africa, from journalism to sales and marketing in various forms of media, including print and online. Robin was the general manager and a founding director of iafrica.com, as well as the group head of marketing and media for the African Lakes Corporation, and CEO of MiContent mobile media, promotions and marketing.

The theme of this year's Pan African Health Conference is “The Way Forward”. The event is sponsored by the Industrial Development Corporation (IDC). Conference topics include:

• New Health Care Legislation
• Transplant Innovation
• Ethics & Regulatory Aspects
• Healthcare Delivery and Funding
• Cardio Technology and Innovation

Exhibitor categories for the Pan African Health Expo include:

• Healthcare solutions providers
• Medical technology and equipment
• Diagnostics and medical suppliers
• Disposables
• Pharmaceutical products
• Surgical products and devices
• Medical IT and education
• Medical service providers

Visitor profile:

• Non-Government Organisations (NGOs) involved in healthcare
• Medical aid administrators
• Government health officials
• Hospitals and private clinic employees as well as anyone involved in the medical profession

For the first time ever, the Pan African Health Expo and Conference will take place concurrently with the ACSA Disability Expo and Conference, an event focussing on products and services for people with disabilities (PWDs). This will undoubtedly enhance, add value and create more opportunities for Pan African Health participants.

For more information on the Pan African Heath Expo and Conference 2008, or on the ACSA Disability Expo 2008 contact Bette McNaughton of Fair Consultants SA. Tel: 021 713 3360. Fax: (021) 713 3366. E-mail: bette@fairconsultants.com. Website: www.fairconsultants.com. Publicity: Contact Catherine Larkin at CVL Consulting: Tel: 011 787-9127/011 789-7327. Cell: 083 300 0331. E-mail: catherine@cvlc.co.za