Issued by: ClickMaven


The guide provides a useful, free tool to understand and make to best use of Google AdWords, one of the most popular programmes to create advertisements on the internet and generate traffic, enquiries and sales from websites.

“Google AdWords is a brilliant way to grow most businesses, but you need to apply effort and the right expertise to get the most from it. We get a number of queries from people who don't know where to start - this guide should help them to improve their own campaigns,” ClickMaven MD Ferdie Bester said.

With the ClickMaven guide, users are shown how to build an online marketing campaign from scratch in seven easy steps, from setting the objectives and picking the best keywords to testing and improving the final product.

Terms such as cost-per-click (CPC), click-through-rate (CTR) and return on investment (ROI) are explained in an easy-to-understand way - with tips to save money - and the more complex steps are illustrated with snapshots showing the details you would see on your computer screen when you're setting up a campaign yourself.

ClickMaven also provides advice on how to use feedback from Google conversion tracking to test for example new keywords and advertisements, changes in ad positions and new landing pages.

“One of the big advantages of using online marketing is that everything can be tracked and measured online. This allows users to methodically improve your campaign's performance every month,” Bester said.

Access to the paper is available at: http://www.clickmaven.net/SA/Resouces/7TipsGoogleAdWordsOptimisation.htm

For more information, please contact:

Ferdie Bester
MD: ClickMaven
Tel: +27 (0)11 327 1858
Cell: +27 (0)83 6633 192
E-mail: ferdie@clickmaven.net

Visit our PRESS OFFICE: ClickMaven was established with the following vision: To help businesses acquire new customers using the internet.- more....

[5 Aug 2008 16:05]

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