www.carsinaction.co.za was specifically developed from the ground up around a purpose-built backroom and a unique look and feel. It provides readers with up-to-the minute Internet coverage of all the latest new car launches and current motoring and motorsport news, while also serving as a database and archive to Cars in Action's historical testing and information database.

“We have watched Internet motoring offerings develop the over the years,” Cars in Action publisher Michele Lupini points out. “There have been a few hugely successful motoring websites over the years and a whole lot more flops, with the majority somewhere in between, so we've had quite a few case studies to our disposal.

What the reader wants

“So when we set about to establish a dedicated site for Cars in Action, we identified exactly what we believed the reader wants – a simple, interesting and entertaining site that's easy to navigate, opens and loads quickly and provides professionally prepared and meaningful content that is regularly and efficiently updated.

“To that end, we developed Cars in Action Online from the ground up to our exact wants and needs – we do not rely on the popular and monotonous templates that many rivals do.” Lupini adds. “South Africa now part of the broadband world – it made no sense to develop such a site for a dialup community, but things have changed and we're set and ready to take best advantage of that progress…”

A fully interactive version of the magazine's highly popular Demons & Angels database is a Cars in Action Online highlight, along with historic records Cars in Action's Top Twenty, Ten Best, Dirty Dozen and international new car price Index. All current on-shelf Cars in Action road tests and articles will also be complemented by additional downloadable Cars in Action Online data, audio and visual effects.

[9 Apr 2008 09:39]

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