Sites: Africa, Marketing, Medical, Retail
Marketing community of South Africa
Marketing> Advertising, Branding, Cinema, CRM, Design, Design Indaba 2009, Digital, Direct Marketing, Education & Training, Eventing, Exhibitions, Magazines, Media, Mobile, Newspapers, Online Media, Out Of Home, Printing, Production, Promotions, Public Relations, Radio, Recruitment, Research, Retail, Sales, Sponsorship, The Loerie Awards 2009, TV, Youth Marketing, 2010 FIFA World Cup
Africa> Southern Africa, South Africa
Articles
Production Articles
More articles...
Most read articles
Most commented articles


Dial Direct and Sparletta get fun twist with Cullinan
Issued by: Fresh Eye Film Productions

Brands receiving the Bevan Cullinan brand of comedy, recently, are two television commercials for Dial Direct and three for Sparletta.


"Breakdown"

"Empty"

"Bottle Drinker"
Ad agency MGM knew they were assured of getting a balanced mix of drama and comedy if they put their two Dial Direct commercials in the hands of the Fresh Eye director. A clever spin on an old ‘turn around gag' is used, whereby the source of the sound track to the movie is revealed to be coming from characters in situ. The main impetus of Bevan's treatment was to create tense cinematic openings for the commercials which would create a greater juxtaposition for the reveal.

The making of the three Sparletta commercials was a collaborative effort between Cullinan and Lowe Bull in an effort to create a quirky television ad campaign to position the brand outside the norm in keeping with its pay-off line ‘why not bend the rules'?

Click here to view the Dial Direct "Breakdown" ad. [5MB]

Click here to view the Dial Direct "Empty" ad. [5MB]

Click here to view the Sparletta "Bottle Drinker" ad. [5MB]




Visit our PRESS OFFICE:

Fresh Eye has six of the most talented and creative film directors in South Africa who are backed by professional and dedicated producers.

Film Directors
Jonathan Parkinson, Dave Gillard, Bevan Cullinan, Craig Blythe, Gavin Pollack, Cindy Lee. 

Film Producers
Ashley Kruger, Brian Critchfield, Gary James- more....

[1 Oct 2008 12:55]

 SEND TO A FRIEND  |   PRINT

 
Comment on this
 


Share this page (Tell me more)


 





Toureagle.com Trip Planner













Receive free email newsletter
 
Tell a friend about us
 
CONTACT US | ABOUT US | SEND US NEWS | ADVERTISING RATES | sales@bizcommunity.com | +27 (0)21 680 3500
All rights reserved. © 2008. Bizcommunity.com, its sponsors, contributors and advertisers disclaim all liability for any loss, damage, injury or expense that might arise from the use of, or reliance upon, the services contained herein. Privacy policy, Terms of Use.
Connected by: Uninet