This summer, Nokia UK is launching ‘Nokia Connectors' - sending teams of student brand ambassadors on to UK streets, parks, beaches and parties, to promote phone brand.

Based all over the UK in 18 key cities and armed with Nokia handsets and Fiat 500s, the aim is for brand ambassadors to entertain and connect with potential consumers, particularly in relation to Nokia's new 6220 phone.

The vehicle purchasing brief was for a great looking car that fitted Nokia's youthful brand image. The 500, currently Car of the Year 2008, is rapidly becoming a lifestyle must-have, and was selected over stiff competition.

Models purchased include engine sizes of 1.2, 1.3 and 1.4 litres and with Sport or Lounge specification interiors.

“This business win is typical of the fleet interest being shown in the Fiat 500 right now,” says Fiat Auto Financial Services' Business Finance Manager, David Joyce. “The retro-styling of the new 500, which has already captured the public's imagination, is now filtering through to fleet users.”

Alex Leoni, National Sales Manager for Fiat Group Automobiles South Africa, echoes this sentiment: “Although the Cinquecento has only been on the market for one month we've already had several enquiries from corporates - the attraction is the 500's ultra-hip ‘persona' which makes it the perfect fit for many a trendy brand.”

[25 Aug 2008 13:46]

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