For most companies, a corporate ad that spreads virally on YouTube is nothing short of a dream come true. Not so for JCPenney, which is protesting a racy and unauthorised ad that took the video sharing site by storm - until YouTube removed it.
The purported ad, titled "Speed Dressing", shows two teenagers timing themselves at home as they race to put on their clothes. Next, they're shown heading down to the girl's basement to "watch TV" while her mother sits upstairs. Mimicking Penney's use of the phrase "Today's the day to ... " in a series of ads it launched last year, the tag "Today's the day to get away with it" accompanies that final scene, followed by the company's "Every Day Matters" slogan.
The video appeared on YouTube on Monday after winning a bronze award at the prestigious Cannes Lions 2008 International Advertising Festival over the weekend.
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