Issued by: Brainstorm Projects

Chix with Stix in “The City of Goal”

“Out of this the City of Goal concept was born,” says founding member and Creative Director, William Gets. “2.2 million weekly readers can be seen as a population, rather than just a readership.”

Brainstorm Projects created a virtual representation of the City of Goal using computer graphics. Streets, trees and buildings were arranged in a grid to show a thriving city with futuristic looking buildings and lots of parks with the aerial view representing a soccer field.

The concept was launched at Cape Town's Old Biscuit Mill and Johannesburg's Monte Casino. At the events, Brainstorm Projects constructed 16 four-meter high scale models of the buildings, which served as the stage backdrop for the night's entertainment. Sound, stage and lighting effects created dazzling scenes. The MC for the night was John Vlismas and Chix with Stix entertained with a live drumming session.

A soccer fan popped out of a gold birthday cake and presented a trophy to Peter du Toit, the CEO of Soccer Laduma. Goldfish's performance rounded off the evening's events.

“The importance of creating an experience using an integrated concept to communicate a message rather than just throwing a party was the focus of the events,” says Dave Rademeyer, Brainstorm Projects Business and Production Manager.

Visit our PRESS OFFICE: BRAINSTORM PROJECTS is a corporate communications advertising agency - From BUSINESS CARDS to BILLBOARDS , from MARKETING PLANS to ADVERTISING STRATEGIES, from PRINT DESIGN to MULTIMEDIA and WEB DESIGN, from EVENTS to PUBLIC RELATIONS. We pride ourselves on a timely, innovative creative approach to all projects in order to meet your objectives. - more....

[22 Jul 2008 16:09]

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