The Creative Circle results for May 2008 are out and according to chairman Gerry Human, “[t]he toughest part about judging the week after Cannes was resisting the urge to directly compare the best in the world with the best of the month. Nevertheless, whilst the best work holds its own, there's no doubt that May 2008 will not go down in history as a month brim-full of earth shattering ideas.”
Newspaper:
Clover/Long Life Milk “Zim Elections/Riann Cruywagen/Oprah” - Joe Public
Marshall Music “James Brown/Shabba/Death Metal” - BBDO CT
Comments from the chairperson
Newspaper: “Simple, clear demonstration of the product benefit (stuff that lasts a long time), with a relevant local flavour.”
Magazine: “Engaging and well put together campaign for Vanish that cleverly persuades the reader to get involved in order to demonstrate that this stuff sorts stains out really quickly (I still haven't found the stain though!).
Outdoor: “Bold, graphic portrayal of the plight of sea creatures that need our help.”
Television: “Lot's of fun from Vodacom, we've been loving it!”
Radio: “No sound effects, no jingle, just words…mmm erotic.”
The judging panel for May 2008 comprised:
Gerry Human, Ogilvy Angie Batis, Net#work BBDO Vanessa Gibson, Grey SA James Daniels, Euro RSCG Malek Atassi, TBWA Dubai David Strappini, JWT Eoin Welsh, Lowe Bull Grant Sithole, Draftfcb Gina King, Ireland-Davenport Matthew Barns, TJDR