PRIMEDIA@HOME's Graduate Development Programme was born in 2005 out of the need to introduce previously disadvantaged youth into the company's operations. In that short space of time Sifundo Klaas, one of its dynamic interns, stepped up each rung of the ladder to be appointed National Quality Assurance Manager.
As one of the first graduates PRIMEDIA@HOME brought into its stable, Sifundo started at the bottom and worked his way up into this position in a mere three years. Mentoring, complimented by office, administration and basic accounting and selling training helped him grow his natural abilities into excellent business skills. “Sifundo's achievements are outstanding,” confirms Melvin Chagonda, Chief Executive Officer of PRIMEDIA@HOME. “We are proud to have him on the team.”
Chagonda explains that he initiated the programme because he was "saddened" by the high level of unemployment amongst black graduates and lack of guidenece available to them. “This was reiterated when we advertised in The Star Workplace - we couldn't believe that we received close to 200 CVs from unemployed graduates in response,” Chagonda says. “We found that while the candidates had already graduated, they were terribly lacking in business experience.”
Sifundo has held and excelled in numerous positions within the company. From holding fort as the Regional Manager for Limpopo and Mpumalanga, Sifundo was relocated to KwaZulu Natal to become Regional Manager. His success in both roles dictated his promotion to National Quality Assurance Manager - a critical role.
“This is an awesome achievement and proof that given a fair opportunity, once previously disadvantaged people can excel,” Chagonda concludes.
About PRIMEDIA@HOME Founded in 1966, PRIMEDIA@HOME is the undisputed leader in the field of direct marketing and product activation promotions. Distributing both advertising material and samples to specific target markets and communities countrywide, PRIMEDIA@HOME's extensive data bases enable distribution solutions that reach pinpointed markets minimising waste and reducing cost. PRIMEDIA@HOME provides accurate, tailored direct media solutions through an extensive national network. For more information, visit www.primehome.co.za.
Visit our PRESS OFFICE: PRIMEDIA@HOME is the leading partner in direct-to-consumer marketing and promotions, and a pioneer in the field of precision marketing. Our targeted advertising distribution platforms enable clients to effectively reach key consumers in receptive environments.- more....
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As one of the first graduates PRIMEDIA@HOME brought into its stable, Sifundo started at the bottom and worked his way up into this position in a mere three years. Mentoring, complimented by office, administration and basic accounting and selling training helped him grow his natural abilities into excellent business skills. “Sifundo's achievements are outstanding,” confirms Melvin Chagonda, Chief Executive Officer of PRIMEDIA@HOME. “We are proud to have him on the team.”
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