Issued by: Superbrands





The members of the Superbrands Council for 2008/2009 are:

Basetsana Kumalo - TV Presenter and Company Director; Dudu Thabede - MD BrandSmart; Graham Pfuhl - Marketing & Sales Director, MultiChoice; Mike Freedman - Author and Brand Specialist; Modise Makhene - CEO, JWT; Nomahlubi Simamane - Managing Director Zanusi Brand Solutions; Peter Vundla - AMB Capital; Mr Ray Mkhize - Group Executive Customer Relationship Executive, South African Post Office; Simon Camerer - Executive Head of Marketing Cell C; Tumi Nkosi - Marketing Director, Netcare 911; Vanessa Singh - American Express Head of Card Marketing.

Following on from the tremendous success of the two previous volumes in South Africa, Superbrands South Africa Volume Three will tell the story of many of the brands who have been instrumental in forming the branding landscape in the nation.

Project Director and Associate Publisher for Superbrands South Africa, Simon Goddard says: "The project relies on a strong, experienced Council. Only those brands that are graded highly by this independent body may participate in the Superbrands project. This year, as in previous years, we are extremely fortunate to be working with a truly first class group of locally based senior executives from the branding, advertising, PR, media, retail and marketing industries who have agreed to donate some of their valuable time to help us discover which brands will be this year's Superbrands."

The council members grade each brand bearing in mind criteria guidelines including market dominance, longevity, goodwill, customer loyalty and overall market acceptance. The grading forms are kept strictly confidential so that the council members can be totally honest in their evaluations.

All the highly ranked brands are informed that they have been selected and that they are at liberty to celebrate this recognition. These brands are then invited to be featured in a nationwide marketing campaign, use the “experts' seal of Brand Excellence” and invited to the gala tribute event and book launch. Featured brands each receive a minimum of 30 copies of the book to use as they choose, whether for external and/or internal communications, with many choosing to commission a custom cover in order to add further value.

Superbrands books are distributed on a complimentary basis to advertising agencies, business schools, libraries, hotel foyers and airport lounges as well as to the leading thousand CEO's in the country. The case studies featured within the book are not written as an advertisement, but rather an independent case study, focusing on the market positioning, history and heritage, presenting the journey each brand took in achieving their Superbrand status. Journalists and decision makers find this an invaluable resource.

If you would like to find out more information about this exciting project, you may contact Amelia Carthy on (021) 788 8543. You may also visit www.superbrands.com for a more detailed overview of how the project works, details of other Superbrands publications worldwide and further material related to previous projects here in South Africa.

Visit our PRESS OFFICE: Superbrands is the independent arbiter on branding. The organisation promotes the discipline of branding and pays tribute to exceptional brands. Superbrands programmes operate in over 40 countries. Superbrand status is awarded by an independent Superbrands Council. Different councils exist for the different geographical regions to ensure that only the most deserving of brands attain the credential. Only brands that are scored highly by the panel qualify for the status and to be featured in the publication. The shortlist that the panel score is itself derived from a list of thousands of potential brands.- more....

[5 Sep 2008 10:57]

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