Issued by: LiquidChefs


The new deal comes to fruition after two years in the making and means that the company's expert operations, meticulous attention to detail and superior service can now be enjoyed by cocktail lovers in the United Kingdom.

According to the deal, LiquidChefs will enter the UK market when they open its first branch in London in September/October 2008. And the expansion doesn't stop there because the agreement goes on to state that once the first operation is up and running there are future plans to expand the business to other territories within other cities in the United Kingdom and possibly even other countries like Ireland, Scotland and Wales.

But, even as LiquidChefs becomes an international brand, it remains proudly South African, with all the customised bars being manufactured locally and then exported to London. This approach is also evident in a very intensive three-month training programme where LiquidChefs will be as hands-on as ever in ensuring that their distinct stamp of quality and innovation is evident in all aspects of the new operation. And whilst the UK market has some stiff competition, LiquidChefs is confident that it can be successful and penetrate the market because it offers both a unique service with its new style of bars as well as the philosophy of impeccable service that has made it so successful here at home.

This franchising deal comes just over a months after the company announced it was looking for local franchising partners. In June LiquidChefs sent out a call to potential partners, a move that would assist in growing the business, capturing new markets and empowering individuals who share the company's passion for the groundbreaking, quality bar services.

LiquidChefs has invested heavily in this new global venture and are confident that this much-loved South African brand will win over as many fans in the United Kingdom. This deal is the second international venture for the young company and follows the establishment of an operation in Atlanta, USA. With the opening of the London branch LiquidChefs will be one step closer to achieving its mission: to be the leading liquidlifestyle brand experience and bar service company in the world.

Visit our PRESS OFFICE: Liquid Chefs provides a sophisticated and fully-portable bar service for private and corporate events, both large scale and intimate. A team of highly-skilled, Liquid Chefs-trained bar staff, coupled with sleek and stylish bar equipment and a cocktail menu to delight every guest, guarantees that each Liquid Chefs event is a unique and memorable occasion. - more....

[21 Aug 2008 13:39]

SEND TO A FRIEND  |   PRINT