CENTRAL AFRICANow bank ‘owns' Lusaka International Airport Primedia Outdoor's International Division recently inked a five-year partnership with the National Airports Corporation Limited of Zambia, securing the exclusive advertising rights for its clients on airport trolleys at all of its international airports including Lusaka, Ndola, Livingstone and Mfuwe. A major beneficiary of the new deal is Barclays Bank. 11 Mar 2008 10:59
CENTRAL AFRICAPutting African football in the picture Africa Interactive works together with local media talent in Ghana to put the Nike5showdown tournament in the picture. 29 Jan 2008 09:54
CENTRAL AFRICAPrimedia Outdoor expands into Zambia Primedia Outdoor's growing international division has expanded into Zambia to offer advertisers additional access to Africa under the helm of MD Gareth Letherby, who brings a wealth of experience in business in Africa with him. 24 Nov 2006 09:07
CENTRAL AFRICAPortable Event Advertising Bin - Right Stuff When it comes to event advertising, the "accessory" has now become the "necessity." In the past, the traditional event bin was an after-thought, a branding accessory which took a back seat behind the banners and flags, which always held centre stage when displayed at public functions. 17 Nov 2008 10:48