The New York-based Art Directors Club yesterday Thursday 5 November 2009 unveiled its new logo that both accentuates its commitment to currency and relevancy in the emerging world of marketing and celebrates its authenticity as the original organization for global creative professionals. 6 Nov 2009 08:11
As a farewell to one of its iconic brands, Volkswagen South Africa is launching a countrywide campaign to celebrate 25 years of Citi Golf production, as the legend retires. The last Citi will do a victory lap around the country to offer everyone the opportunity to come and bid farewell to Citi by signing the vehicle. 5 Nov 2009 11:33
[Issa Sikiti da Silva] Free-to-air TV station e.tv this year joined forces with Edcon Group to take the seven-year-old Jet Community Awards to another level - to create awareness around community projects participation and give exposure to those who are working hard under difficult conditions to improve the lives of ‘forgotten' people living in socially-disadvantaged areas of Southern Africa. 5 Nov 2009 08:20
Superbrands, one of the world's largest independent arbiter of branding, which aims to identify those brands that are performing above and beyond others within the markets in which they operate, has awarded Superbrands status to Alliance Group in South Africa. 4 Nov 2009 08:24
NEW YORK: The CLIO Awards announced yesterday, Monday, 2 November 2009, that its online entry system for the 2010 Awards Programme is now accepting submissions. Entry deadline is 22 January 2010. 3 Nov 2009 11:00
[Desiree Gullan] How often has your ad agency promised that their concepts will "cut through the clutter" only to blast out more of the same brand messages placed on new urban surfaces, media channels and emerging digital platforms. Unfortunately clutter is leading to more clutter. 2 Nov 2009 12:35
[Issa Sikiti da Silva] South African marketers and consumers can rest assured that their country's rich branding history has been researched, documented, condensed and safely kept in the ‘Brand Museum' of branding, advertising and packaging - to serve as an ‘an ‘instruction manual' and a ‘book of wisdom' of brands and branding, and to be revisited by present and future generations. 29 Oct 2009 09:10
To ensure that staff buy into company values, brand agency The Fearless Executive has collaborated with Getto Ruff Records. They have developed an innovative process that helps companies understand what their values, literally, sound like. 28 Oct 2009 15:56
[Issa Sikiti da Silva] Edgars celebrated its 80th anniversary in style with the premiere yesterday, Tuesday, 28 October 2009, at Melrose Arch, Johannesburg, of a new concept store that will sell skin care products, fragrances, clothes, shoes and other accessories. 28 Oct 2009 09:25
Ken Preston reviews the Sunday Times/TNS Top Brands survey. 27 Oct 2009 12:29
A new reality TV series, Bar-One Manhunt, will be broadcast on Wednesday nights SABC3 prime time early next year, Nestlé announced on Monday 26 October 2009. The series is an extension of the brand's latest creative integrated marketing campaign, "It's easy to Spot a BAR-ONE Man” . 27 Oct 2009 11:35
[Issa Sikiti da Silva] SARS, the Free State Provincial Government and the Department of Social Development emerged as overall winners at the inaugural Public Sector Excellence Awards ceremony last night, Monday, 26 October 2009, scooping platinum Grand Prix accolades for ‘best reputation' - state-owned entities, provincial governments and government departments - respectively. 27 Oct 2009 09:00