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New international marketing logo for South Africa
South Africa will now use one logo to market the country, following Cabinet's approval of a new international marketing logo. The new logo is designed to replace about 70 old logos that were used by the International Marketing Council and South African Tourism to represent SA. [poll]
ADC logo meets mission to Connect, Provoke, Elevate

The New York-based Art Directors Club yesterday Thursday 5 November 2009 unveiled its new logo that both accentuates its commitment to currency and relevancy in the emerging world of marketing and celebrates its authenticity as the original organization for global creative professionals. 6 Nov 2009 08:11


Goodbye Citi - farewell campaign for iconic brand

As a farewell to one of its iconic brands, Volkswagen South Africa is launching a countrywide campaign to celebrate 25 years of Citi Golf production, as the legend retires. The last Citi will do a victory lap around the country to offer everyone the opportunity to come and bid farewell to Citi by signing the vehicle. 5 Nov 2009 11:33




Partnership boosts Jet Community Awards

[Issa Sikiti da Silva] Free-to-air TV station e.tv this year joined forces with Edcon Group to take the seven-year-old Jet Community Awards to another level - to create awareness around community projects participation and give exposure to those who are working hard under difficult conditions to improve the lives of ‘forgotten' people living in socially-disadvantaged areas of Southern Africa. 5 Nov 2009 08:20


SA auction company now a Superbrand

Superbrands, one of the world's largest independent arbiter of branding, which aims to identify those brands that are performing above and beyond others within the markets in which they operate, has awarded Superbrands status to Alliance Group in South Africa. 4 Nov 2009 08:24


Call to enter 2010 Clios online

NEW YORK: The CLIO Awards announced yesterday, Monday, 2 November 2009, that its online entry system for the 2010 Awards Programme is now accepting submissions. Entry deadline is 22 January 2010. 3 Nov 2009 11:00




Does your brand stand out from the ad pollution? - Gullan&Gullan

[Desiree Gullan] How often has your ad agency promised that their concepts will "cut through the clutter" only to blast out more of the same brand messages placed on new urban surfaces, media channels and emerging digital platforms. Unfortunately clutter is leading to more clutter. 2 Nov 2009 12:35


Affinity Publishing launches Brands and Branding 2009

[Issa Sikiti da Silva] South African marketers and consumers can rest assured that their country's rich branding history has been researched, documented, condensed and safely kept in the ‘Brand Museum' of branding, advertising and packaging - to serve as an ‘an ‘instruction manual' and a ‘book of wisdom' of brands and branding, and to be revisited by present and future generations. 29 Oct 2009 09:10


Now company values can be heard - The Fearless Executive

To ensure that staff buy into company values, brand agency The Fearless Executive has collaborated with Getto Ruff Records. They have developed an innovative process that helps companies understand what their values, literally, sound like. 28 Oct 2009 15:56


Edgars Melrose Arch launch marks 80th anniversary

[Issa Sikiti da Silva] Edgars celebrated its 80th anniversary in style with the premiere yesterday, Tuesday, 28 October 2009, at Melrose Arch, Johannesburg, of a new concept store that will sell skin care products, fragrances, clothes, shoes and other accessories. 28 Oct 2009 09:25


Who are the Top Brands, and what has changed? - Brands & Branding

Ken Preston reviews the Sunday Times/TNS Top Brands survey. 27 Oct 2009 12:29


Reality TV series part of integrated marketing campaign

A new reality TV series, Bar-One Manhunt, will be broadcast on Wednesday nights SABC3 prime time early next year, Nestlé announced on Monday 26 October 2009. The series is an extension of the brand's latest creative integrated marketing campaign, "It's easy to Spot a BAR-ONE Man” . 27 Oct 2009 11:35


SARS, Free State excel at Public Sector Excellence Awards

[Issa Sikiti da Silva] SARS, the Free State Provincial Government and the Department of Social Development emerged as overall winners at the inaugural Public Sector Excellence Awards ceremony last night, Monday, 26 October 2009, scooping platinum Grand Prix accolades for ‘best reputation' - state-owned entities, provincial governments and government departments - respectively. 27 Oct 2009 09:00


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