Listen to the radio, buy it via mobile [Tshepiso Seopa] Listeners of 94.7 Highveld Stereo can now purchase the music they hear on the airwaves through a partnership with eXactmobile called 94.7 Music Shop. The partnership is part of Primedia Broadcasting's digital strategy to take advantage of new interactive media platforms. 17 Jul 2008 09:53
Global mobile marketing code of conduct released The Mobile Marketing Association (MMA) yesterday, Tuesday, 15 July 2008, released its Global Code of Conduct, designed to provide guidelines that all mobile marketers should consider and build their mobile marketing initiatives around. 16 Jul 2008 09:23
Local artists release ‘Not in our Lifetime' [Edwin Tshivhidzo] The song by local artists ‘Not in our Lifetime' has been released and will soon be played on radio stations around the country. The song was composed during the violent attacks on people from other countries and aims to discourage intolerance in South Africa. 15 Jul 2008 08:30
Revised cross-carrier mobile marketing best practices DENVER, COLORADO: The Mobile Marketing Association (MMA), last week released version 3.3 of its US Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile Content Services. Updated twice annually, the guidelines are a set of rules for cross-carrier mobile content services that include, but aren't limited to, text messaging, multimedia messaging, shortcode programs, interactive voice response (IVR) and mobile web. 14 Jul 2008 09:00
Pieter Uys appointed Vodacom CEO Pieter Uys has been appointed to the position of Vodacom Group CEO, succeeding Alan Knott-Craig, Vodacom Group chairman Oyama Mabandla announced this afternoon, Friday, 11 July 2008. Uys, a 15-year veteran of the group and current COO, will take over from Knott-Craig with effect from 1 October 2008. 11 Jul 2008 15:42
Nokia on old mobile recycling campaign Responding to survey findings that only 3% of people recycle their mobile phones despite most having unwanted old devices lying around at home, Nokia is developing a series of campaigns and activities to give people more information on why, how and where to recycle their old and unwanted devices, chargers and mobile accessories. The company is also expanding its global take-back programme by adding many more collection bins and promoting these in store to raise greater awareness. 11 Jul 2008 08:46
Indian company launches ad ringback tones MUMBA, INDIAI: Indian telecom company OnMobile recently launched Ad RingBack Tones (AdRBT), or audio ads, which target individual subscribers with custom-made ads. A special feature of AdRBT is the fact that ads have the ‘undivided attention' of the consumer, while waiting for the other party to answer the call. 10 Jul 2008 08:40
Conference, expo on digital publishing and revenue generation PARIS: The World Digital Publishing Conference & Expo, to be held in 15 - 16 October 2008 in Amsterdam, is dedicated to revenue-making strategies, winning editorial solutions and resource management, now that newspaper companies have been successful in generating audience and attention with their digital platforms. 9 Jul 2008 08:41
Fiction by phone Nine talented local writers have written original 28-chapter short stories to be read on cellphones as part of a larger MOBfest initiative, which inspires innovative content creation on the mobile platform. The literary project Novel Idea launches today, Monday, 7 July 2008. 7 Jul 2008 10:14
WCIT launches Bluetooth frequency monitor The latest system to be launched in the mobile space is an advance on conventional foot-counting systems at a fraction of the cost. So says Petros Kondos, director of WCIT, developers of BlueTrace. The frequency monitor system was launched last month in four South African malls, with a number more to go live in July and August. 4 Jul 2008 09:18
A virus worth catching [Brett St Clair] It's winter and my Nokia N95 has flu. But it's late, and I am ignoring its coughs and splutters and reading a great book which I reckon could be well on its way to becoming a school history text book. It's about how technology and telecommunications flattened the world. How online phenomena such as Google and Facebook understood the power of the Internet and their brands spread like viral wildfire. 4 Jul 2008 09:08
SMS phishing on the increase [Dr Pieter Streicher] Companies that communicate with their customers using SMS could leave those same customers wide open to phishing, the fraudulent attempt to collect personal or banking details. Companies need to ensure that their customers are made aware of the types of SMS messages they send out, and what, if any, information they might request via the SMS channel to reduce the risk of SMS fraud through phishing attacks. 3 Jul 2008 10:45
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