Africa's leading daily advertising, marketing
and media news resource for the industry!
| Sites: Africa, Marketing, Medical, Retail |
Africa's leading daily advertising, marketing and media news resource for the industry! |
 | Marketing community of South Africa |  |
 |  |
 Search Subscribe Business Community Biz services Reference | Out Of Home news
| |||||||||||||||||||
Connected by: Uninet
So what makes a truly brilliant experiential campaign? Peter Bidenko, creative director of Tequila in Australia and Loeries Experiential Judging Panel chair, and Nici Stathacopoulos, managing partner of proximity#ttp and assisting Experiential chair, took some time of their frantic Loeries judging schedule last week to discuss this. 10 Jul 2008 09:02
Standard Bank, understanding the synergy of their TravelWallet product with the significant distribution channel exclusive to Popimedia, undertakes a comprehensive promotional campaign, in the Tempest Sixt Fleet of cars around the country. 27 Jun 2008 15:03
In late 2007 Primedia Face 2 Face became one of the companies behind Primedia's Crime Line Initiative. This fantastic initiative is based on the principle of encouraging members of the public to send anonymous tip offs via sms about a crime that has happened, or is going to happen. 26 Jun 2008 17:04
Nu Metro Film Distribution, following on the success of their December Wrap-A-Back (back window branded) campaign, have again decided to put 40 Wrap-A-Back vehicles on the road, around the country, with Popimedia during the winter break. 26 Jun 2008 16:14
With eleven media platforms speaking to South Africa's 20 million strong commuter market on a daily basis, ComutaNet arranges for regular 'audits' of different media in its bouquet to cross check the ongoing effectiveness of each. Star Radio is the latest ComutaNet medium to be placed under the microscope. 24 Jun 2008 13:48
Nando's, dedicated to feeding South Africans with fire in their bellies, have done it again! Their advertising, embracing many topical and humorous issues revolving around life in South Africa, is fun and irreverent. 23 Jun 2008 14:43
VIENNA, AUSTRIA: Officially ratified by the Guinness Book of World Records as the largest advertisement ever seen, the world's biggest billboard has been grabbing the attention of football fans flying into Vienna Airport for the closing stages of Euro 2008. Covering an area of more than 50 football pitches, online betting company Betfair has spent the last four months growing different kinds of plants to spell out the message 'NO.1 FOR FOOTBALL AND STILL GROWING!' 23 Jun 2008 08:45
There's no denying, if you want to make your mark, the largest outdoor advertising boundary wrap in Botswana will do it! 20 Jun 2008 15:19
