Recruitment, dating sites the most engaging in SA LONDON: The most engaging South African websites and sectors, as measured by average time per session, are recruitment and dating sites, according to Nielsen Online, a service of The Nielsen Company. 18 Jul 2008 08:42
European Media Research Organisation feedback session SAARF will hold a feedback session on the European Media Research Organisation (EMRO) conference, which took place earlier this year in France, at the Bryanston Country Club on Thursday, 31 July 2008. EMRO is active in 21 European countries, including South Africa as the only member outside the European Union. 17 Jul 2008 08:56
Global study of consumer rituals A global study by BBDO Worldwide offers marketers insight into the everyday routine of people across the globe - the commonplace rituals that consumers embrace on a daily basis in their lives. The study, entitled ‘The Ritual Masters', is the most extensive research project ever undertaken by BBDO. 14 Jul 2008 10:19
Geography, the most powerful segmentation tool [Gill Randall] The traditional practice of marketers and media planners to segment their brand users by demographics and psychographics is no longer totally relevant in today's marketplace. It amazes me that a large portion of marketers' time is spent analysing how their customer profile differs from competing brands and by implication, how they will be the chosen brand by a specific segment within a category of users. Where we have found differences in the profile of users is by location. 14 Jul 2008 09:19
What changes are brewing in SA? There are many changes brewing in South Africa, some big and some small. The fourth FutureFact conference, to be held on Thursday, 24 July 2008, in Johannesburg, focuses on the potential tipping points for these changes - relevant to future scenarios for business and the country. 14 Jul 2008 09:10
Nielsen Media Research awarded AMPS/RAMS Nielsen Media Research has been awarded the contract for the All Media and Products Survey (AMPS) and the Radio Audience Measurement Survey (RAMS), the board of the South African Advertising Research Foundation (SAARF) announced late yesterday afternoon, Thursday, 10 July 2008. This concludes the tender process that started about 12 months ago. 11 Jul 2008 09:36
SA's global media profile on the edge South Africa's approval rating in international media has fallen to its worst levels since January 2007, according to new research by Media Tenor. Especially worrying is the emergence of critical news on the country's economic situation and its ability to host the 2010 FIFA World Cup. However, the potential exists for intervention, should national government, business and civil society mount a synchronised communication campaign which systematically tackles negativity in other countries. 11 Jul 2008 09:20
SA research holds it own [Tracy Stafford] I recently returned from the annual European Media Research organisation conference that was held in Biarritz, France. The conference offered a platform for joint industry committees (the likes of SAARF) to showcase changes to their measurement surveys and to share learnings on what has or hasn't been successful. It also showed that sometimes the grass isn't greener on the other side. 11 Jul 2008 09:13
Nokia on old mobile recycling campaign Responding to survey findings that only 3% of people recycle their mobile phones despite most having unwanted old devices lying around at home, Nokia is developing a series of campaigns and activities to give people more information on why, how and where to recycle their old and unwanted devices, chargers and mobile accessories. The company is also expanding its global take-back programme by adding many more collection bins and promoting these in store to raise greater awareness. 11 Jul 2008 08:46
Recruitment process outsourcing market growing LONDON: Recruitment process outsourcing (RPO) is growing rapidly and has the potential to be a multi-billion dollar market, taking advantage of the trend towards single process deals in human resources outsourcing. This is according to the latest report by independent market analysis firm Datamonitor. 10 Jul 2008 09:20
Customer magazines with more pages get more response A new study and analysis by Royal Mail, with the Association of Publishing Agencies (APA) and Millward Brown, reveals a range of benefits by making some format adjustments to customer magazines. 9 Jul 2008 07:51
Standard Bank shines in latest Trust Barometer results - Ask Afrika Standard Bank South Africa has been ranked first in this year's Ask Afrika Trust Barometer, narrowly beating last year's winner, SAB. Jacko Maree, Standard Bank CEO, was also elected best CEO overall. 8 Jul 2008 14:51
Leadership and South Africa? - Bateleur Khanya The history of our country shows many fine examples of both great and pathetic political leaders. Through thick and thin our nation has evolved exhibiting only one constant, and that is change. 8 Jul 2008 13:06
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There are many changes brewing in South Africa, some big and some small. The fourth FutureFact conference, to be held on Thursday, 24 July 2008, in Johannesburg, focuses on the potential tipping points for these changes - relevant to future scenarios for business and the country. 14 Jul 2008 09:10
The history of our country shows many fine examples of both great and pathetic political leaders. Through thick and thin our nation has evolved exhibiting only one constant, and that is change. 8 Jul 2008 13:06
