Hong Kong still the place to be for retailers
Experian FootFall Index shows shopper numbers increase in Hong Kong but decrease in the UK for two consecutive months. 28 Nov 2008 11:11
International companies making more use of SA's ad production sector
The results of the 4th Commercial Producers Industry Survey 2008, just released by the Commercial Producers Association of South Africa and the Gauteng Film Commission, indicate that the sector continues to produce a relatively stable number of commercials, using more shoot days, for higher budgets per commercial. 26 Nov 2008 08:40
Digging deeper: How emotions drive customer choices
Knowing the emotions that drive customer decisions is key to anticipating what purchasing decisions they'll make, writes Adam Edmunds, CEO of Allegiance. Tools exist that can help marketers figure out their customers' motivations. 24 Nov 2008 08:30
Financial security an elusive concept
A study from the American Savings Education Council (ASEC) and AARP shows that 91% of young adults report having financial goals for themselves, only 53% report sticking to a monthly budget. In addition, while 62% have given at least some thought to their own retirement, 61% feel their retirement savings is behind schedule. Some 42% of these young adults give themselves a grade of D or F to describe how well they are saving. Given that the level of saving among South Africans is an on-going concern, it is interesting to see how the situation is in the US. 21 Nov 2008 08:03
Consumers turning increasingly to private label brands
Economic challenges force shoppers to seek lower-price alternatives. 20 Nov 2008 07:23
US restaurants shifting their beverage strategies
Variety may be the spice of life, but more and more US eateries are tending to drop marginal items to concentrate only on the most profitable items. 19 Nov 2008 10:28
Property market plummets while DIY and home improvement increases
UK: With the recent slump in the housing market, it seems people are turning to improving their current property rather than moving to a new one. According to the Internet statistic guru Hitwise, online traffic has increased by over 20% in the last 12 months, while traffic to real estate websites has dropped by over 35%. 18 Nov 2008 13:31
Launch of supplychainforesight 2009
The sixth annual supplychainforesight survey initiated and sponsored by Barloworld Logistics, has been launched to the industry. This year's survey will continue the trend of its successful predecessors by exploring groundbreaking aspects of supply chain and logistics practices in South Africa. 14 Nov 2008 11:48
Economic downturn effects on SA consumer behaviour
[Alan Todd] Whether you call it the “credit crunch”, an “economic downturn” or a "recession”, the fact is that the consumers' discretionary spending is being squeezed hard, and their confidence about the economic future has been dented. Consumers are feeling economic stress right now, and this anxiety is heightened by a sense of danger rooted in 21st century worries about terrorism, environmental guilt, genetically modified foods, oil shortages, political uncertainty, currency fluctuations and AIDS, to name some. 14 Nov 2008 11:16
Impact of advertising on retail brands: Tesco case study, Part 1
[Pedro de Gouveia] How 'Every Little Helps' - advertising helped Tesco's brand image in the 1990s. 12 Nov 2008 12:30
Buyology: The one lesson you simply cannot afford to miss!
Martin Lindstrom is one of the world's most highly regarded branding gurus, boasting clients ranging from McDonald's, Disney, Microsoft and Mercedes-Benz. 4 Nov 2008 12:39
Obesity blame game offers market opportunities
Consumers are shifting blame for obesity problems in the US on to food manufacturers, saying they should provide healthier products and holding them more responsible than fast-food firms, according to US analysts. 4 Nov 2008 06:56
Why we buy: Brain waves don't lie
[Seth Brown] It's the holy grail of marketing analytics - an unbiased look into the neurological signals underlying purchasing decisions. Scientists in England have been using neuroimaging to measure people's responses to marketing messages. 3 Nov 2008 13:06
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