Rich Mkhondo joins 2010 LOC Rich Mkhondo has been appointed as chief communications officer, replacing Tim Modise, the 2010 FIFA World Cup Organising Committee South Africa (OC) announced on Friday, 28 November 2008. Mkhondo joins the OC from Ogilvy Public Relations (OPR) Worldwide/South Africa, where he was MD. 1 Dec 2008 09:46
FIFA completes distribution of 2010 TV rights With the awarding of the free-to-air terrestrial TV rights to the Broadcasting Organisation of Nigeria (BON), FIFA completed its worldwide placement and distribution structure of the 2010 media rights on Tuesday, 25 November, 2008. 28 Nov 2008 09:51
Confederations Cup media accreditation process The accreditation process for the FIFA Confederations Cup 2009 will be launched on 5 January 2009 via the FIFA Media Channel. The deadline for accreditation applications is 6 February 2009. 28 Nov 2008 09:00
2010 hospitality package sales ‘far beyond Germany' [Michael Appel] The amount of hospitality packages sold for the 2010 FIFA World Cup is far beyond what Germany sold in 2006, says FIFA Secretary General Jerome Valcke. 26 Nov 2008 11:53
Global market turmoil no threat to 2010 - Jordaan [Michael Appel] Despite the current global economic turmoil, South Africa's preparations for the 2010 FIFA World Cup are in their final stages and will not be affected greatly said Local Organising Committee CEO Dr Danny Jordaan at the opening of Soccerex, the world's biggest inter-business football exhibition in the world, on Monday, 24 November 2008. 25 Nov 2008 13:57
African broadcasters drive 2010 HIV-prevention initiative A new continent-wide HIV-prevention initiative, harnessing Africa's passion for soccer, will combine a sustained media campaign with community-level outreach and education programs using soccer to promote healthy living and responsible choices among African youth. 25 Nov 2008 10:07
Miss World beauties to assist at FIFA Confederations Cup draw FIFA Secretary General Jérôme Valcke will be able to count on the Miss World contestants currently in South Africa for assistance during the draw for next year's FIFA Confederations Cup South Africa on Saturday, 22 November 2008. 21 Nov 2008 12:03
Mobile marketing, broadcasting ahead of 2010 World Cup The importance of mobile marketing and broadcasting ahead of the 2010 FIFA World Cup will feature prominently in the upcoming Soccerex 2008 that South Africa will host later this month. 13 Nov 2008 11:05
Visa kicks off 2010 marketing campaign with winner's trophy showcase The 2010 FIFA World Cup Winner's Trophy was showcased at an event in Johannesburg yesterday, Wednesday, 5 November 2008, by Visa, FIFA's exclusive financial services partner. The event marked the official launch of Visa's 2010 FIFA World Cup South African marketing campaign. 6 Nov 2008 09:25
The impact of location-based services The proliferation of location-based services (LBS), particularly through the use of GPS navigational devices in motor vehicles, has opened up a world of opportunity to companies and consumers. This will also have a massive impact on tourism - any business which relies on tourism becomes more accessible and is more likely to be visited by foreigners or even just local South Africans from another town or province, especially with the 2009 Confederations Cup and the 2010 FIFA World Cup. 4 Nov 2008 11:49
Soccerex workshops to focus on licensing, sponsorship As part of the new industry-focused approach for Soccerex 2008, the inaugural International Football Club Summit (IFCS) will feature essential panels dedicated to licensing and sponsorship. 4 Nov 2008 11:21
Sports branding: specialist skills ensure commercial alignment [S'bu Manqele] Sport is no longer just about health, entertainment or developing team spirit, but rather a serious business with the potential to yield heavyweight returns on one's investment. With the business of sport as much about fans as it is about players, we're seeing more and more commercial brands starting to feature in this space - and turning to professionals when it comes to branding and marketing in this specialist arena. 4 Nov 2008 09:16
MMX Art awarded 2010 FIFA fine art licence Last week, Global Brands Group announced the appointment of MMX Art as the official licensee of the production and marketing of fine art relating to the 2010 FIFA World Cup. This is the first time that art has formed part of the official suite of world cup products. 3 Nov 2008 10:19
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FIFA Secretary General Jérôme Valcke will be able to count on the Miss World contestants currently in South Africa for assistance during the draw for next year's FIFA Confederations Cup South Africa on Saturday, 22 November 2008. 21 Nov 2008 12:03
The 2010 FIFA World Cup Winner's Trophy was showcased at an event in Johannesburg yesterday, Wednesday, 5 November 2008, by Visa, FIFA's exclusive financial services partner. The event marked the official launch of Visa's 2010 FIFA World Cup South African marketing campaign. 6 Nov 2008 09:25
