Some imitate, others integrate [Stuart Stobbs] This year I served on both the integrated and experiential campaign judging panels at the 2008 Loeries, putting me in a unique position to provide insight into what comprises a truly great integrated campaign. 17 Jul 2008 09:31
New One Show Entertainment calls for entries Deadline for entries for the inaugural One Show Entertainment is 15 August 2008. This new awards competition seeks to recognises the marriage between brands and entertainment—in film, television, music, gaming, anywhere—and award innovation and creativity in this rapidly expanding area. 11 Jul 2008 09:10
Innovation and experiential advertising So what makes a truly brilliant experiential campaign? Peter Bidenko, creative director of Tequila in Australia and Loeries Experiential Judging Panel chair, and Nici Stathacopoulos, managing partner of proximity#ttp and assisting Experiential chair, took some time of their frantic Loeries judging schedule last week to discuss this. 10 Jul 2008 09:02
Joint venture with Indian direct marketing agency 5th Dimension recently entered into a joint venture with Cartesian Consulting, a subsidiary of Direxions, one of India's largest direct marketing agencies, providing 5th Dimension with access to some of the finest marketing analysts in the world. 9 Jul 2008 08:29
Loeries finalists are out! The finalists for the 2008 The Loerie Awards were released online late yesterday afternoon, Monday, 7 July 2008. Bizcommunity.com congratulates all concerned. 8 Jul 2008 11:07
Profiling the Loeries committee: Nici Stathacopoulos The Loeries might be turning 30 with a bumper festival weekend down in Margate this month, but Nici Stathacopoulos, Loeries committee member and managing partner of proximity#ttp, isn't telling how she celebrated the big “three-oh” in this, the second of our Loeries Committee Q&A series. 8 Jul 2008 09:04
Silent but effective marketing If nobody picks up your product, nobody's going to buy it. So what makes consumers choose to pick up your brand in a sea of alternative options? Your packaging. “The fifth P of the marketing mix has been playing a much stronger role in the advertising of a product and new product launches,” says Desiree Gullan, creative director of Guerrilla Marketing. 7 Jul 2008 08:32
Professional status for direct marketers - DMASA The Direct Marketing Association of South Africa (DMASA) together with the Services Seta has developed a process for professional registration of direct marketers. 30 Jun 2008 16:27
Consolidation of direct marketing opt-out registers The Direct Marketing Association (DMA) of South Africa's existing opt-out register has merged with a two-year-old solution by specialist direct marketing consultancy P:Cubed into one entity that allows consumers to opt out of receiving unsolicited direct marketing. "Given our interpretation of where the direct marketing industry was headed with respect to growing pressure for self-regulation and the legislative and regulatory environment moving towards opt-out, P:Cubed developed its online opt-out service over two years ago," explains Raoul Miller of P:Cubed. 25 Jun 2008 08:46
Ubiquitous cellphone spreads tentacles [Chris Moerdyk] The ubiquitous cellphone is fast establishing itself as a primary marketing tool in the South African consumer environment. Quite apart from the fact that it is a far reaching and omnipresent medium - let's face it, everybody from millionaires to street urchins carry one - there is something unique about a cellphone that sets it way apart from conventional mass media. And that is the consumer is never too far away from it. 20 Jun 2008 09:01
Functional communications requires the same efforts as advertising Financial service providers need to focus the same efforts and energy on their functional communications as they do on their advertising material, and build trust through consistency. This is one of the findings from a study HKLM Confluence recently undertook on behalf of a large financial services client. 19 Jun 2008 08:40
Direct, Promo Lions winners released CANNES, FRANCE: In the first of four awards ceremonies taking place during the 2008 Cannes Lions International Advertising Festival week, the Promo Grand Prix went to BBDO New York and the Direct Grand Prix to JWT India, Mumbai. 17 Jun 2008 10:36
Connected by: Uninet
So what makes a truly brilliant experiential campaign? Peter Bidenko, creative director of Tequila in Australia and Loeries Experiential Judging Panel chair, and Nici Stathacopoulos, managing partner of proximity#ttp and assisting Experiential chair, took some time of their frantic Loeries judging schedule last week to discuss this. 10 Jul 2008 09:02
The Loeries might be turning 30 with a bumper festival weekend down in Margate this month, but Nici Stathacopoulos, Loeries committee member and managing partner of proximity#ttp, isn't telling how she celebrated the big “three-oh” in this, the second of our Loeries Committee Q&A series. 8 Jul 2008 09:04
